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Spielo Double-Deck Trade Show Exhibit Turns Heads at G2E Global Gaming Expo 2012

Posted by Hill & Partners on Nov 13, 2012 2:22:00 PM

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Hill & Partners, Inc. took long-time client SPIELO International to G2E (Global Gaming Expo) 2012 with a prominent 70x90 double-deck booth that drew wide attention during the October 2-4 show held at the Sands Expo & Convention Center in Las Vegas.

The two-story exhibit was divided into five distinct sections; North American Casino; International Casino; a Lottery vignette; and a Players Lounge.  The SPIELO International Branded Environment included an online poker tournament hosted by GTECH G2.  Hill & Partners constructed a ten-person poker table where players used computers to access the Internet to play tournament rounds on GTECH G2’s new instant poker client.  A massive 16 x 20 foot LED video wall suspended from the convention center’s ceiling placed a dramatic spotlight on the SPIELO International property, which was divided into five distinct sections:  North American Casino; International Casino; iGaming; the Lottery vignette; and the Players’ Lounge.

The popular Plants vs. Zombies™ game was represented by a Victorian themed living room complete with picture frames that moved in zombie-like fashion.  Faux windows looked out into a yard scene where zombies roamed by.  SPIELO International took good advantage of the popularity of Plants vs. Zombies™ by leveraging its brand recognition with a flash mob during the event’s opening morning.  A small group of dancers dressed as plants and zombie characters milled around the entrance of the trade show hall, performing a dance routine.  Buzz was created as crowds gathered to watch the brief show; a short while later the same characters cleared space in a main aisle fronting the SPIELO International exhibit and as curious onlookers gathered, a flash mob broke out with more than 50 dancers participating.


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Topics: Project Highlights