Branded Environments

Hill & Partners BLOG

Three Ways to Guarantee a Successful Event

Managing all the moving parts that go into an Event Branded Environment can be daunting. Creating an impactful design, managing sponsors and engaging attendees are necessary components to guarantee success. Read on below to learn about Hill & Partners' winning formula for a flawless event.

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Topics: Tips & Tricks, Brand Experience

5 Reasons to Start Meditating Now

The benefits of a meditation practice are no secret. The practice is often touted as a habit of highly successful (and happy) people, recommended as a means of coping with stress and anxiety, and praised as the next-big-thing in mainstream wellness. And it’s not just anecdotal. Thousands of studies have shown the positive impact that meditating has on our health and well-being. We’ve culled through our list to bring you highlights of the benefits that we get from Meditation here at Hill & Partners.

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Topics: Tips & Tricks, Authentically Us

3 Ways to Showcase Multiple Brands Within One Space

The 2016 International Travel Goods Association Show brought together the travel goods industry’s largest merchandise manufacturers. This year, Hill & Partners designed and executed an upscale 3,000 square foot Rental Branded Environment for Hartmann. The challenge in this massive space was to incorporate three distinct brands, Hartmann, Boyt and LiPault, while maintaining a cohesive environment. Hill & Partners’ branded environmental specialists give some insights on three ways to execute a successful design that effectively communicates diverse brands all within a seamless retail environment.

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Topics: Tips & Tricks, Project Highlights, on the ground

3 Ways to Stand Out on the CES Show Floor

2.5 million square feet of exhibit space. 3,631 exhibiting companies. 170,000 attendees. The show floor at the annual Consumer Electronics Show in Las Vegas is massive and every attendee is clamoring to experience the latest in technology. So how can a company make sure their brand stands out at the largest electronic show in the world?

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Topics: Tips & Tricks, Project Highlights, on the ground

The Key to Shaping the Future of Exhibit Design


“Tell me and I forget. Teach me and I remember. Involve me and I learn.”- Benjamin Franklin


As a designer, I believe it is essential to invest in the future of our industry to help it grow and flourish. When I began my design career over 28 years ago, there was no defined path that  exhibit designers could follow to lead them to success.

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Topics: Tips & Tricks, From the Experts

3 Steps to Creating a Massive Presence With Your Massive Trade Show Product

Product. We find this to be one of the most common areas of concern for many exhibitors. Typically, the exhibiting team will be deliberate over some pre-show questions: How much should I bring to the show? Which brands or product lines should I display?  Which should be highlighted most prominently and how? How can I show all my products at once without creating a cluttered mess? 

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Topics: Tips & Tricks, From the Experts, on the ground

How to Capture, Convert and Extend Long Term Brand Advocates

 

DID YOU KNOW? 

Human attention span is now shorter than a goldfish's. 


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Topics: Tips & Tricks, Brand Experience

Top 5 Things To Look For in Successful Trade Show Booths

By Mark Holme

Over the last 20+ years of designing exhibits, I have learned a few basic rules on what an effective design is, and how it attributes to successful Branded Environments. Every company has differentiators in their marketplace. The trade show environment can be very effective in increasing your brand presence to your industry and customers. It must be clear to the customer quickly as they glance toward your space what you do and who you are.

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Topics: Tips & Tricks, Industry News & Trends, Brand Experience

Checklist: Is It Time For A New Trade Show Booth?


You've held onto it for years. A lot of money was invested in it and it's not easy to let go. Upper management both continuously denies additional spending for a new build and keeps asking you to find the low cost solution, so you keep slapping band-aid after band-aid on what you were once upon a time proud to call your Trade Show Booth. 

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Topics: Tips & Tricks, Industry News & Trends

Ditch Your Trade Show Booth for a Branded Environment

 


BRANDED ENVIRONMENT IS NOT AN ALTERNATIVE WORD FOR “TRADE SHOW BOOTH" 

The term "Branded Environment" was born from a movement to define the action of bringing a marketing message to life in a three-dimensional fully immersive experience. In short, a Branded Environment is a Place or Space that is Completely About Your Brand.

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Topics: Tips & Tricks, Brand Experience