Branded Environments

Hill & Partners BLOG

55 Lessons Learned from Hubspot's INBOUND 2015 for Event Marketers

By Danielle DeBenedictis

A couple of weeks ago, I attended a conference held by Hubspot for marketing professionals interested in the "Inbound" methodology of marketing. 

Inbound is about earning attention by telling stories and making connections about the things our target customers really care about in a relevant, timely, and customer-centric manner.

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Topics: If You Asked Us, Tips & Tricks

Top 5 Things To Look For in Successful Trade Show Booths

By Mark Holme

Over the last 20+ years of designing exhibits, I have learned a few basic rules on what an effective design is, and how it attributes to successful Branded Environments. Every company has differentiators in their marketplace. The trade show environment can be very effective in increasing your brand presence to your industry and customers. It must be clear to the customer quickly as they glance toward your space what you do and who you are.

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Topics: If You Asked Us, Ask The Expert, Tips & Tricks

Checklist: Is It Time For A New Trade Show Booth?


You've held onto it for years. A lot of money was invested in it and it's not easy to let go. Upper management both continuously denies additional spending for a new build and keeps asking you to find the low cost solution, so you keep slapping band-aid after band-aid on what you were once upon a time proud to call your Trade Show Booth. 

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Topics: If You Asked Us, Tips & Tricks

How 'Showing Up' Transforms Your Trade Show and Event Programs For Greater Success

By Michael McMahon

In our business, the number of uncontrollable challenges that we face is daunting.  However, by developing a keen sense of timing and the willingness to act, we have the ability to minimize the impact of uncontrollable events. 

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Topics: If You Asked Us, The President's Viewpoint, Tips & Tricks

Ditch Your Trade Show Booth for a Branded Environment

 


BRANDED ENVIRONMENT IS NOT AN ALTERNATIVE WORD FOR “TRADE SHOW BOOTH" 

The term "Branded Environment" was born from a movement to define the action of bringing a marketing message to life in a three-dimensional fully immersive experience. In short, a Branded Environment is a Place or Space that is Completely About Your Brand.

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Topics: If You Asked Us, Tips & Tricks

How DIY Can Spell Disaster For Your Trade Show Booths

Thanks to the wide enablement of free flowing information on the internet, there is a noticable trend towards the Do-It-Yourself route: Instructional YouTube Videos, WikiHows, endless Pinterest idea boards... It seems that every answer and money saving tactic must be reachable on the end of a Google search, and as simple to execute as following a 10-step checklist.

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Topics: If You Asked Us, Tips & Tricks

Why Turnkey for Your Trade Show Booth?

THE PRESIDENT'S VIEWPOINT

The true turnkey experience requires some challenging but essential ingredients in order for all parties involved to thrive.

• A leader, or leaders, with vision

• A Commitment to consistent high value activity

• Exceptional quality throughout

• Amazing people

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Topics: If You Asked Us, The President's Viewpoint, Tips & Tricks

3 Simple Ways to Soak Up Summer During Trade Show Travel

One of the perks of trade show travel is that you get the opportunity to experience many different places, but often times, schedules will already be so packed with "business obligations" that it seems there isn't any time to take advantage of these opportunities. Hill & Partners doesn't want you to miss out on enjoying the places you are in, regardless of how busy you are, so we've put together a list on some simple ways to soak up the Summer during travel this season:

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Topics: If You Asked Us, Tips & Tricks

5 Steps to Reducing Marketing Program Costs

All too often, a simple question just isn’t that simple, and that is right about where I stand on reducing program costs.

Many organizations inadvertently incentivize their own people to make bad program activities cost less! There is a more compelling approach to budget creation and subsequent spending. We believe that it’s where you spend your time that helps you save money, and done properly, the effort will also expand opportunity within your organization.

 

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Topics: If You Asked Us, The President's Viewpoint, Tips & Tricks

6 Little Known Airport Havens For the Business Traveler

If you consider yourself “a traveler,” you’ve sampled your fair share of airport terminals, gates, restaurants, and attributes. Tired, hungry, bored or burdened by an endless amount of work to complete, knowing what amenities are available could make all the difference in your travel experience.

We’ve compiled a list of a few oases found in some popular airports that perhaps you may have overlooked. Keep these in mind the next time you find yourself in one of these airport locations:

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Topics: If You Asked Us, Tips & Tricks