---
title: Around the Internet – 08.01.19
description: Welcome to our newest blog series, Around The Internet - come back every two weeks to find all the coolest experiential marketing news you may have missed.
image: https://info.hillpartners.com/hubfs/ATI%208.01.19%202.jpg
---

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# Around the Internet – 08.01.19

Posted by [Hill & Partners](https://info.hillpartners.com/blog/author/hill-partners) on Aug 1, 2019 1:50:10 PM

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Welcome to our newest blog series, ***Around The Internet ***- come back every two weeks to find all the coolest experiential marketing news you may have missed.

**[**Busch beer’s pop-up shop is so exclusive, it’s hiding in the middle of a forest**](https://www.fastcompany.com/90378517/busch-beers-pop-up-shop-is-so-exclusive-its-hiding-in-the-middle-of-a-forest)**

An interesting look at how Busch used a nearly-impossible-to-find pop-up shop to great effect.

**[**Want To Make Something Novel? Start With an Idea, Not an Aesthetic**](https://eyeondesign.aiga.org/want-to-make-something-novel-start-with-an-idea-not-an-aesthetic/)**

<https://www.thedrum.com/news/2019/06/14/when-brands-go-green-how-sustainability-and-environmentalism-shape-marketing><https://blog.hubspot.com/sales/sales-statistics>

Book designer Jo Walker discusses her process and how to make form and function work to convey complex ideas.

[**Airlines Are Finally Fixing the Middle Seat**](https://www.fastcompany.com/90377949/airlines-are-finally-fixing-the-middle-seat)

Something to look forward to for all the travelers out there - a new design for middle seats on airplanes could mean more comfort for the whole row.

 

 

 Topics: [AroundTheInternet](https://info.hillpartners.com/blog/topic/aroundtheinternet)

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