Hill & Partners, Inc. brought Optos, a leading retinal imaging company, to the American Academy of Optometry Meeting 2012, held October 24-26 at the Phoenix Convention Center in Arizona and to the American Academy of Ophthalmology Annual Meeting 2012, held November 10-13 at McCormick Place in Chicago.

The creative team at Hill & Partners partnered with Optos to create a skillfully branded custom 40x40 exhibit displayed at both industry conferences highlighted by two 16 foot spherical shaped fabric walls which widely displayed images taken from the Optos retinal scanner devices.  A shimmering chandelier-like component made from a cylinder of silver string was suspended at the center of the walls, creating an abstract simulation of an eyeball.  The open flow of the branded environment allowed ample room for attendees to enter the exhibit, receive retina scans from the proprietary retinal device manufactured by Optos and then immediately review their scans on nearby viewing stations.

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