--- title: "Optos and Hill & Partners: Trade Show Program & More" description: Hill & Partners, Inc. brought Optos, a leading retinal imaging company, to the American Academy of Optometry Meeting 2012. image: https://info.hillpartners.com/hs-fs/file-26594615-jpg/images/optos_outside_web-resized-600.jpg --- # SPACES *&* PLACES TRENDS AND TIPS TO INSPIRE YOUR NEXT BIG IDEA [SUBSCRIBE](https://info.hillpartners.com/blog/bid/249222/optos-and-hill-partners-trade-show-program-more#subscribeform) ## Stay updated! Subscribe to our blog and get email updates whenever we post something new. [Close](https://info.hillpartners.com/blog/bid/249222/optos-and-hill-partners-trade-show-program-more#) # Optos and Hill & Partners: Trade Show Program & More Posted by [Hill & Partners](https://info.hillpartners.com/blog/author/hill-partners) on Dec 14, 2012 1:39:00 PM - [Tweet](https://twitter.com/share) [![Optos](https://info.hillpartners.com/hs-fs/file-26594615-jpg/images/optos_outside_web-resized-600.jpg?width=566&height=444&name=optos_outside_web-resized-600.jpg "Optos")](https://info.hillpartners.com/hs-fs/images/optos_outside_web.jpg) Hill & Partners, Inc. brought [Optos](http://optos.com), a leading retinal imaging company, to the [American Academy of Optometry Meeting 2012](https://info.hillpartners.com/blog/bid/249222/www.aaopt.org/Meetings/Academy2012), held October 24-26 at the Phoenix Convention Center in Arizona and to the [American Academy of Ophthalmology Annual Meeting 2012](https://info.hillpartners.com/blog/bid/249222/www.aao.org/annual_meeting), held November 10-13 at McCormick Place in Chicago. The creative team at Hill & Partners partnered with Optos to create a skillfully branded custom 40x40 exhibit displayed at both industry conferences highlighted by two 16 foot spherical shaped fabric walls which widely displayed images taken from the Optos retinal scanner devices.  A shimmering chandelier-like component made from a cylinder of silver string was suspended at the center of the walls, creating an abstract simulation of an eyeball.  The open flow of the branded environment allowed ample room for attendees to enter the exhibit, receive retina scans from the proprietary retinal device manufactured by Optos and then immediately review their scans on nearby viewing stations. Read the **[Full Article](http://www.exhibitoronline.com/news/enn-display.asp?counter=11690)**   [![](http://no-cache.hubspot.com/cta/default/213399/697d0a00-91a6-4fe9-af5e-7b5d4a643500.png)](http://cta-redirect.hubspot.com/cta/redirect/213399/697d0a00-91a6-4fe9-af5e-7b5d4a643500) [![](http://no-cache.hubspot.com/cta/default/213399/053fa71c-b346-4577-bf05-9abd6a508c5e.png)](http://cta-redirect.hubspot.com/cta/redirect/213399/053fa71c-b346-4577-bf05-9abd6a508c5e)     Topics: [Brand Experience](https://info.hillpartners.com/blog/topic/brand-experience) ### Topics - [Project Highlights (92)](https://info.hillpartners.com/blog/topic/project-highlights) - [Our People (61)](https://info.hillpartners.com/blog/topic/our-people) - [From the Experts (48)](https://info.hillpartners.com/blog/topic/from-the-experts) - [Featured (39)](https://info.hillpartners.com/blog/topic/featured) - [Authentically Us (38)](https://info.hillpartners.com/blog/topic/authentically-us) - [Tips & Tricks (34)](https://info.hillpartners.com/blog/topic/tips-tricks) - [on the ground (33)](https://info.hillpartners.com/blog/topic/on-the-ground) - [Brand Experience (27)](https://info.hillpartners.com/blog/topic/brand-experience) - [Industry News & Trends (22)](https://info.hillpartners.com/blog/topic/industry-news-trends) - [Community Highlights (15)](https://info.hillpartners.com/blog/topic/community-highlights) - [International Work (13)](https://info.hillpartners.com/blog/topic/international-work) - [Meet Our People (12)](https://info.hillpartners.com/blog/topic/meet-our-people) - [Trade Show Tips (12)](https://info.hillpartners.com/blog/topic/trade-show-tips) - [AroundTheInternet (5)](https://info.hillpartners.com/blog/topic/aroundtheinternet) - [Five in Five (5)](https://info.hillpartners.com/blog/topic/five-in-five) - [Hill & Partners Announcements (3)](https://info.hillpartners.com/blog/topic/hill-partners-announcements) - [Trade Shows (3)](https://info.hillpartners.com/blog/topic/trade-shows) - [Branded Environments (2)](https://info.hillpartners.com/blog/topic/branded-environments) - [Custom Branded Environments (2)](https://info.hillpartners.com/blog/topic/custom-branded-environments) - [Exhibit Designs (2)](https://info.hillpartners.com/blog/topic/exhibit-designs) - [If You Asked Us (2)](https://info.hillpartners.com/blog/topic/if-you-asked-us) - [Project Highlight (2)](https://info.hillpartners.com/blog/topic/project-highlight) - [Trade Show Graphics (2)](https://info.hillpartners.com/blog/topic/trade-show-graphics) - [Amazing People (1)](https://info.hillpartners.com/blog/topic/amazing-people) - [Awards (1)](https://info.hillpartners.com/blog/topic/awards) - [Exhibitions (1)](https://info.hillpartners.com/blog/topic/exhibitions) - [Experiential Marketing (1)](https://info.hillpartners.com/blog/topic/experiential-marketing) - [Latest (1)](https://info.hillpartners.com/blog/topic/latest) - [New Exhibit Designs (1)](https://info.hillpartners.com/blog/topic/new-exhibit-designs) - [Rental Branded Environments (1)](https://info.hillpartners.com/blog/topic/rental-branded-environments) - [The President's Viewpoint (1)](https://info.hillpartners.com/blog/topic/the-presidents-viewpoint) - [TheUnconventionalGuide (1)](https://info.hillpartners.com/blog/topic/theunconventionalguide) - [Trade Show Booths (1)](https://info.hillpartners.com/blog/topic/trade-show-booths) - [Trade Show Games (1)](https://info.hillpartners.com/blog/topic/trade-show-games) - [Trade Show Giveaways (1)](https://info.hillpartners.com/blog/topic/trade-show-giveaways) - [Trade Show ROI (1)](https://info.hillpartners.com/blog/topic/trade-show-roi) - [Trade Show Statistics (1)](https://info.hillpartners.com/blog/topic/trade-show-statistics) [see all](https://info.hillpartners.com/blog/bid/249222/optos-and-hill-partners-trade-show-program-more#) ### Recent Posts ### Subscribe to Email Updates [Change your experience! 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