WEYMOUTH, MA, ISSUED JUNE 7, 2012…Hill & Partners, Inc. a full-service team of Branded Environment specialists announces the addition of La Palina Cigars to its client roster and will premier its partnership with the maker of premium handmade cigars at the IPCPR (International Premium Cigar & Pipe Retailers Association) 80thAnnual Convention & Trade Show, to be held August 2-6 at the Orange County Convention Center in Orlando, Florida.
The creative team at Hill & Partners will bring La Palina to the prestigious trade show with a handsome custom rental 20×20 exhibit fronted by four glass cases displaying the La Palina product line. A pair of monitors will provide information about the company, which was originated more than a century ago by the current owner’s grandfather.
La Palina Cigars is owned by William “Bill” C. Paley, whose father William S. Paley founded the Columbia Broadcasting System, better known as CBS. In 1896, Bill Paley’s grandfather Sam created the Congress Cigar Company and the La Palina brand; when Sam retired in 1926, Congress Cigar Company shut its doors, but the business was revived in 2010 when Bill relaunched the La Palina brand.
The branded environment will honor Paley’s grandmother – Goldie Drell Paley after whom the original La Palina product was named – with a backdrop of her likeness.
Hill & Partners will bring additional design appeal to the trade show exhibit with the inclusion of a simulated living room, complete with a circa-1920’s radio and an original CBS microphone.
“We’re excited to work with La Palina and build awareness of the company’s fascinating history and its line of premium cigars,” said Michael McMahon, President and CEO of Hill & Partners, Inc.
About Hill & Partners
H&P is a full-service team of Branded Environment specialists with a network of skilled partners throughout the country and world. H&P has provided professionalexhibit management services that help clients manage and improve the results of their trade show exhibit program for over 17 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar. Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal. For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.
Topics: Project Highlights