Custom Design for Polartec to ISPO Winter 2012 in Munich
WEYMOUTH, MA, ISSUED MARCH 15, 2012…Hill & Partners, Inc., a full-service trade show exhibit design firm recently partnered with Polartec®, bringing its distinctive booth to ISPO Winter 2012, held January 29 – February 1 at the Messe München Trade Hall in Munich, Germany.
Polartec® which Hill & Partners has maintained as a client since 1995 presented at the prestigious trade show with a 12 x 12.5 meter booth that focused on the company’s “Liberated by NeoShell™” campaign.
The popular booth illustrated the effects the breathable, waterproof NeoShell™ fabric has on the body, achieved by signage with candid high definition images of real-life athletes and adventurers before and after their introduction to garments made of NeoShell®.
The booth offered six iPad demo stations to illustrate the maximum water-proof and breathable properties of the NeoShell® fabric line. The internally lit demo area was enhanced by colored lighting and textured panels that simulated water flow, adding an organic look and feel to the predominantly white, red and silver exhibit.
The booth also highlighted the company’s other high-performance fabric for sports and active wear. Polartec® revolutionized the world of outdoor clothing with the invention of fleece in 1981 and now builds everything from lightweight, wicking next-to-skin fabrics, to insulation fabrics, to extreme weather protection fabrics. Polartec® fabrics are utilized by the best clothing brands in the world and by all branches of the United States military.
The inviting custom property also featured a café area, where visitors were offered a variety of food and beverages.
Hill & Partners coordinated a catered event within the booth at the end of the first day of the trade show. The topnotch party featured food, liquid refreshment and dancing, with high profile Italian DJ Gianluca de Tiberiis adding to the festive atmosphere.
“We’re proud to have partnered with Polartec® for the past 17 years and to have the continuing opportunity to deliver their branded message to audiences both nationally and internationally,” said Michael McMahon, President and CEO of Hill & Partners, Inc.
About Hill & Partners
Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full- service and turnkey solutions for custom exhibits, rental solutions,corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services. Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services. The team at Hill & Partners has worked across many industries and six continents. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar. Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal. For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin andTwitter.