Hill & Partners has worked with General Cigar Company, one of the world's foremost manufacturer's and marketers of premium cigars, at the Annual IPCPR Trade Show since 2009. As an acclaimed brand under the General Cigar umbrella, Foundry Cigars showcased their unique brand personality and cigar offerings in a custom designed and built 20x20 property within the 80x100 General Cigar booth at the 2012 IPCPR show. 

Amongst the 14 feature brand areas within the General Cigar booth that year, Foundry may have created the largest instant impact. The crafted wooden structure resembled the humble beginnings of the Foundry brand, replicating an 1800s cigar lab with carefully sourced details and props including a smoke machine, authentic oldschool cigar rolling table, industrial pendant lighting and ironwrought railings. 

Micheal Giannini, Creative Director of Foundry, had a vision in 2012 that strategically spanned across the three years to come. Giannini trusted in Hill & Partners to help design, execute and bring to life this vision that fully immersed those who experienced it into all that creates the brand that is Foundry. From it's beginnings and beyond into the imaginable future, see the Foundry brand journey from the 2012 to 2015 IPCPR Trade Shows.

READ MORE:

CASE STUDY: TIME TRAVELING THROUGH FOUNDRY'S IPCPR TRADE SHOW DISPLAYS

ARTICLE: UP IN SMOKE: HOW FOUNDRY CIGARS LIT UP THE TRADE SHOW FLOOR