SPACES & PLACES

TRENDS AND TIPS TO INSPIRE YOUR NEXT BIG IDEA

Five Ways to Save On Your Exhibitor Marketing Plan

Posted by Kelsey Miner on Aug 8, 2017 11:00:00 AM

Plan Ahead & Stay Focused On Your Goal

Things to keep in mind from the get-go:

Timing – Last minute means more expensive! Know your needs and know your deadlines.

Square Footage – Know the size and scope of the environment.

Location – Is it a temporary or permanent exhibit? Next door or overseas?

Usage and Durability – Know the expected tour life of your booth.

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Do It Right the First Time

Through H&P's consultative design process, all necessary members of your team are included  in the discussion to devise a Branded Environment that addresses everyone's needs. When everyone's needs and goals are understood from the start, there is no need to backtrack later.

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Get Team Members To Buy In

Present solutions that support as many of your team members’ goals as possible – your colleagues will see themselves within your program and you will have to spend less time defending your decisions.

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Understand Your Costs

Things to keep in mind from the get-go:

Drayage - Consider costs throughout the whole planning process, from booking space,   exhibit design, freight handling and install planning.

Shipping - How can you consolidate? What, where, when & why all services are arranged is the key to the highest performance here, but State to State, you may have to live with cost differences.

Logistics - What, where, when & why all services are arranged is the key to the highest performance here, but State to State, you may have to live with cost differences. 

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Build In Flexibility

A branded environment is a living and breathing thing. Make sure you have a flexible process that can be altered and changed without negatively impacting your deadlines. At H&P, we welcome your input every step of the way – we are there for you 24/7 and you will see that Our People Become Your People™.

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Topics: Industry News & Trends