Double-Deck Exhibit Design for Samsonite at 2012 Travel Goods Show

Posted by Danielle DeBenedictis on Apr 9, 2012 4:21:00 PM

Hill & Partners' Samsonite Custom Turnkey Rental at 2012 Travel Goods ShowWEYMOUTH, MA, ISSUED APRIL 5, 2012…Hill & Partners, Inc., a full-service trade show exhibit design firm recognized for its inspired services recently partnered with Samsonite, bringing the world’s leading luggage brand to the 2012 Travel Goods Show, held March 6-8 at the Las Vegas Convention Center in Las Vegas, Nevada.

Hill & Partners created a 4,800 square foot double deck exhibit that premiered at the prestigious trade show, considered the foremost event for retail and import professionals within the travel industry.  The 60×80 square foot custom turnkey rental property, designed to simulate a retail experience, stood out as the largest exhibit on the 2012 Travel Goods Show floor and was consistently filled to capacity by attendees.

Nesting tables, two-tiered pods and a slat wall were created to virtually replicate product displays at Samsonite’s new retail stores.

The branded environment highlighted Samsonite’s “Ready for Anywhere” campaign and allowed attendees at the premier trade show to interact with products from all of the company’s brands, including Samsonite, Samsonite Black Label, American Tourister and Reebok.  All product categories, including travel, business, casual and travel accessories were represented, with both current and new products on display.

The thoughtful display of Samsonite’s products allowed industry buyers to view the full and variation of lines, thereby making the purchasing process easier. The double deck booth included private meeting rooms on the top floor level to accommodate back-to-back appointments with buyers interested in the wide range of products Samsonite offers.

“When we made the decision to return to the Travel Goods Show in such a large capacity, we knew it was going to be a big undertaking. Choosing Hill & Partners as the company to bring us back made it so much easier!” said Stephanie Goldman, Director of Marketing Communications at Samsonite, LLC.

Michael McMahon, President and CEO of Hill & Partners, Inc., said, “It was a pleasure to bring Samsonite to the Travel Goods Show with a striking exhibit that successfully promoted the company brand and drew wide attention to the company’s large variety of product offerings.”

About Hill & Partners

Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full- service and turnkey solutions for custom exhibitsrental solutions,corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit or find the company on FacebookLinkedin andTwitter.

Topics: Project Highlights