--- title: 3 Ways to Showcase Multiple Brands Within One Space description: Hill & Partners, a Branded Environments firm designed and executed 3 distinct exhibits for Samsonite at the Travel Goods Association trade show. image: https://info.hillpartners.com/hubfs/hartmann-0129_HI-RES_cropped.jpg --- # SPACES *&* PLACES TRENDS AND TIPS TO INSPIRE YOUR NEXT BIG IDEA [SUBSCRIBE](https://info.hillpartners.com/blog/3-ways-to-showcase-multiple-brands-within-one-space#subscribeform) ## Stay updated! Subscribe to our blog and get email updates whenever we post something new. [Close](https://info.hillpartners.com/blog/3-ways-to-showcase-multiple-brands-within-one-space#) # 3 Ways to Showcase Multiple Brands Within One Space Posted by [Hill & Partners](https://info.hillpartners.com/blog/author/hill-partners) on May 3, 2016 3:45:02 PM - [Tweet](https://twitter.com/share) The 2016 International Travel Goods Association Show brought together the travel goods industry’s largest merchandise manufacturers. This year, Hill & Partners designed and executed an upscale 3,000 square foot [Rental Branded Environment](http://hillpartners.com/branded-environments/rental#portfolio) for Hartmann. The challenge in this massive space was to incorporate three distinct brands, Hartmann, Boyt and LiPault, while maintaining a cohesive environment. Hill & Partners’ branded environmental specialists give some insights on three ways to execute a successful design that effectively communicates diverse brands all within a seamless retail environment. **1. Utilize unique materials and textures to differentiate the environments:** The Hartmann brand speaks to the desire for luxury and quality crafted accessories so their area utilized warm woods, leather and burlap textures, highlighting the brand’s American heritage. Boyt’s use of greywoods, brushed aluminum, matte black metal and industrial pendant lights reflected the rugged yet refined nature of their luggage. Just on the other side of Boyt, Lipault’s space contrasted well with its gloss white environment, allowing for its products’ bright colors to stand out on the show floor. ![hartmann-0129_HI-RES_cropped.jpg](https://info.hillpartners.com/hs-fs/hubfs/hartmann-0129_HI-RES_cropped.jpg?width=632&height=355&name=hartmann-0129_HI-RES_cropped.jpg "hartmann-0129_HI-RES_cropped.jpg") **2. Showcase the diverse products with similar displays to unify the space:** All three brands utilized custom non-traditional shelving structures, nesting tables and glass display cases. LED lighting was strategically added to the displays to draw they eye and provide visual interest to the display areas. Showcasing the products throughout the space emphasizes the retail environment and allows the products to be the star of the show. ### ![hartmann-0105_HI-RES_cropped.jpg](https://info.hillpartners.com/hs-fs/hubfs/hartmann-0105_HI-RES_cropped.jpg?width=632&height=299&name=hartmann-0105_HI-RES_cropped.jpg "hartmann-0105_HI-RES_cropped.jpg") **3. Create seamless navigation throughout the space using flooring as a guide:** Each brand’s space had a unique flooring to allow the attendee to be immediately immersed into the different areas.  The Hartmann space utilized light wood flooring that complimented the rich and luxurious textures of their luggage perfectly while the darker wood tone of the Boyt area communicated their strong and stylish brand. LiPault’s cool greywood served to add to the high-end retail environment of their space and allowed the vibrant colors of their product to pop. ![hartmann-0128_HI-RES_cropped_2.jpg](https://info.hillpartners.com/hs-fs/hubfs/hartmann-0128_HI-RES_cropped_2.jpg?width=632&height=329&name=hartmann-0128_HI-RES_cropped_2.jpg "hartmann-0128_HI-RES_cropped_2.jpg") When designing and executing a single [Rental Branded Environment](http://hillpartners.com/branded-environments/rental#portfolio) for multiple brands, it's important to create a cohesive space while highlighting the individuality of the products. Within their space at TGA, Hartmann, Boyt and LiPault were showcased in a harmounious retail environment without sacrificing any of their brand's creativity. To read more, click [here](http://exhibitoronline.com/news/article.asp?ID=15997).  [![Rental Branded Environments: Download the Product Sheet](https://no-cache.hubspot.com/cta/default/213399/fef7b130-9f7c-477e-839c-15a7c5d32f9f.png)](https://cta-redirect.hubspot.com/cta/redirect/213399/fef7b130-9f7c-477e-839c-15a7c5d32f9f)   Topics: [Tips & Tricks](https://info.hillpartners.com/blog/topic/tips-tricks), [Project Highlights](https://info.hillpartners.com/blog/topic/project-highlights), [on the ground](https://info.hillpartners.com/blog/topic/on-the-ground) ### Topics - [Project Highlights (92)](https://info.hillpartners.com/blog/topic/project-highlights) - [Our People (61)](https://info.hillpartners.com/blog/topic/our-people) - [From the Experts (48)](https://info.hillpartners.com/blog/topic/from-the-experts) - [Featured (39)](https://info.hillpartners.com/blog/topic/featured) - [Authentically Us (38)](https://info.hillpartners.com/blog/topic/authentically-us) - [Tips & Tricks (34)](https://info.hillpartners.com/blog/topic/tips-tricks) - [on the ground (33)](https://info.hillpartners.com/blog/topic/on-the-ground) - [Brand Experience (27)](https://info.hillpartners.com/blog/topic/brand-experience) - [Industry News & Trends (22)](https://info.hillpartners.com/blog/topic/industry-news-trends) - [Community Highlights (15)](https://info.hillpartners.com/blog/topic/community-highlights) - [International Work (13)](https://info.hillpartners.com/blog/topic/international-work) - [Meet Our People (12)](https://info.hillpartners.com/blog/topic/meet-our-people) - [Trade Show Tips (12)](https://info.hillpartners.com/blog/topic/trade-show-tips) - [AroundTheInternet (5)](https://info.hillpartners.com/blog/topic/aroundtheinternet) - [Five in Five (5)](https://info.hillpartners.com/blog/topic/five-in-five) - [Hill & Partners Announcements (3)](https://info.hillpartners.com/blog/topic/hill-partners-announcements) - [Trade Shows (3)](https://info.hillpartners.com/blog/topic/trade-shows) - [Branded Environments (2)](https://info.hillpartners.com/blog/topic/branded-environments) - [Custom Branded Environments (2)](https://info.hillpartners.com/blog/topic/custom-branded-environments) - [Exhibit Designs (2)](https://info.hillpartners.com/blog/topic/exhibit-designs) - [If You Asked Us (2)](https://info.hillpartners.com/blog/topic/if-you-asked-us) - [Project Highlight (2)](https://info.hillpartners.com/blog/topic/project-highlight) - [Trade Show Graphics (2)](https://info.hillpartners.com/blog/topic/trade-show-graphics) - [Amazing People (1)](https://info.hillpartners.com/blog/topic/amazing-people) - [Awards (1)](https://info.hillpartners.com/blog/topic/awards) - [Exhibitions (1)](https://info.hillpartners.com/blog/topic/exhibitions) - [Experiential Marketing (1)](https://info.hillpartners.com/blog/topic/experiential-marketing) - [Latest (1)](https://info.hillpartners.com/blog/topic/latest) - [New Exhibit Designs (1)](https://info.hillpartners.com/blog/topic/new-exhibit-designs) - [Rental Branded Environments (1)](https://info.hillpartners.com/blog/topic/rental-branded-environments) - [The President's Viewpoint (1)](https://info.hillpartners.com/blog/topic/the-presidents-viewpoint) - [TheUnconventionalGuide (1)](https://info.hillpartners.com/blog/topic/theunconventionalguide) - [Trade Show Booths (1)](https://info.hillpartners.com/blog/topic/trade-show-booths) - [Trade Show Games (1)](https://info.hillpartners.com/blog/topic/trade-show-games) - [Trade Show Giveaways (1)](https://info.hillpartners.com/blog/topic/trade-show-giveaways) - [Trade Show ROI (1)](https://info.hillpartners.com/blog/topic/trade-show-roi) - [Trade Show Statistics (1)](https://info.hillpartners.com/blog/topic/trade-show-statistics) [see all](https://info.hillpartners.com/blog/3-ways-to-showcase-multiple-brands-within-one-space#) ### Recent Posts ### Subscribe to Email Updates [Change your experience! 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