Welcome to our newest blog series, Around The Internet - come back every two weeks to find all the coolest experiential marketing news you may have missed.

How to Never Leave Anything in a Hotel Room Again

Working in trade shows means traveling, and there’s nothing worse than worrying about leaving something important behind when you check out of your hotel. These tips will ensure you can check out confidently (and with all of your stuff in tow, of course!)

Why Your Brain Loves Good Storytelling

A deep cut from the Harvard Business Journal that delves into the science behind storytelling and how to use it effectively.

The Art of Selling Scent in the Internet Age

If you’re shopping for perfume online, you skip what is typically a pretty vital step in the process - finding out what it smells like. Learn how brands are overcoming this barrier through thoughtful design and marketing.

Why Does Every Beer Look So Cool Now?

We’re big fans of beer at H&P - this article is a fascinating dive into the craft beer explosion, with some great advice on how to differentiate your brand in a crowded marketplace.

It’s the 21st Century: B2B Needs To Be Fun(ner)

This article makes a good case for why B2B marketing doesn’t have to be a stodgy affair.