Hill & Partners recently executed an interactive Custom Branded Environment for the world's leading end-to-end gaming company, International Game Technology (IGT), at the 2015 NASPL trade show. IGT sought to deliver amulti-dimensional interactive experience while unveiling the new corporate branding for the first time at this show.
Watch the video above to see this interactive Custom Branded Environment in motion.
Leveraging the unique L-shape of the exhibit space, three purposeful mini-environments were created within one cohesive environment. Each location was thoughtfully designed for attendees to engage with IGT's product offerings and knowledgeable booth staff, from the eye-catching reception spanning the entryway, all the way through to the casual yet intimate refreshments lounge.
The recently revamped IGT branding was represented through the strategic integration of specific color choices, lighting accents, unique materials and creative graphical elements.
The attention of attendees was captured both from a distance and from within the space through the use of technology and structural elements, including large-scale video walls, motion graphics and interactive product displays.