Hill & Partners, Inc. took long-time client SPIELO International to G2E (Global Gaming Expo) 2012 with a prominent 70x90 double-deck booth that drew wide attention during the October 2-4 show held at the Sands Expo & Convention Center in Las Vegas.
The two-story exhibit was divided into five distinct sections; North American Casino; International Casino; a Lottery vignette; and a Players Lounge. The SPIELO International Branded Environment included an online poker tournament hosted by GTECH G2. Hill & Partners constructed a ten-person poker table where players used computers to access the Internet to play tournament rounds on GTECH G2’s new instant poker client. A massive 16 x 20 foot LED video wall suspended from the convention center’s ceiling placed a dramatic spotlight on the SPIELO International property, which was divided into five distinct sections: North American Casino; International Casino; iGaming; the Lottery vignette; and the Players’ Lounge.
The popular Plants vs. Zombies™ game was represented by a Victorian themed living room complete with picture frames that moved in zombie-like fashion. Faux windows looked out into a yard scene where zombies roamed by. SPIELO International took good advantage of the popularity of Plants vs. Zombies™ by leveraging its brand recognition with a flash mob during the event’s opening morning. A small group of dancers dressed as plants and zombie characters milled around the entrance of the trade show hall, performing a dance routine. Buzz was created as crowds gathered to watch the brief show; a short while later the same characters cleared space in a main aisle fronting the SPIELO International exhibit and as curious onlookers gathered, a flash mob broke out with more than 50 dancers participating.
Topics: Project Highlights