The creative team at Hill & Partners, Inc. premiered its partnership with new client La Palina Cigars at IPCPR (International Premium Cigar & Pipe Retailers Association) 80thAnnual Convention & Trade Show, held August 2-6 at the Orange County Convention Center in Orlando, Florida. Hill & Partners brought the maker of premium handmade cigars to the prestigious trade show with a handsome custom rental 20×20 exhibit that made prominent use of warm, rich materials and sepia tone graphics to evoke Old World charm. The inviting property was fronted by four glass cases displaying the La Palina product line, while a pair of monitors provided information about the company, which was originated more than a century ago by the current owner’s grandfather. La Palina Cigars is owned by William “Bill” C. Paley, whose father William S. Paley founded the Columbia Broadcasting System, better known as CBS.
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Topics: Project Highlights