As part of the American Academy of Ophthalmology’s commitment to exhibitor success and satisfaction, a new exhibitor service called the Exhibiting Effectiveness Evaluation™ was provided as a complimentary, value–added service to select exhibiting companies. The program was launched to support the following objectives:

1. Reinforce and improve effective exhibiting practices in the exhibit hall

2. Improve exhibitor awareness, knowledge, performance, effectiveness and results

3. Deliver an improved exhibit hall experience for attendees

As part of evaluating how well these objectives were met, the team also identified 14 booths that “displayed an extra dose of thoughtfulness, creativity and effectiveness”.  I am very pleased to announce Optos was one of the 14 booths, selected for our ‘inside the eyeball’ educational area.  See report below for pictures of all of the exhibits that were selected.

By Jefferson Davis, President, Competitive Edge

For the first time, AAO provided the E3 Exhibiting Effectiveness Evaluation program at the Annual Meeting. As a special bonus, the evaluation team thought it would be beneficial and educational  to spotlight some exhibits on the show floor that displayed an extra dose of thoughtfulness, creativity and effectiveness.
Please understand these are not in any ranking order, and by no stretch are they the only ones.  Just the ones that jumped out at us as we did our last walk-through on the show floor. Enjoy.

1. Heidleberg Engineering’s interactive educational stations for browsers.

2. WaveTec’s raised lighted platforms with large backlit displays.

3.Ophtec’s illuminated product display cases that changed color.

4. Nextgen’s vivid corner backlit graphics and illuminated columns with LED signage.

5. Marco’s high rotating signs with excellent messaging and use of green rings on carpet to lead your eyes to demo stations.

6. Dorc’s giving their new product the red carpet treatment with an oversize scale model.

7. Moria’s informative and oversized backlit product signage.

8. Allergan’s eye-catching eye theatre.

9. Alcon’s brilliant use of HD video walls to deliver specific product messaging.

10. Merck’s unmanned yogurt cafe where you could learn about their upcoming new product without interacting with sales reps.

11. Optos’s inside the eyeball educational area.

12. Abbott’s excellent delivery of three tiered visual messaging.

13. Reichart’s oversized product demo wall with great graphics and product demo.

14. Synergetics well lit and highly visible “What’s new” kiosk.