WEYMOUTH, MA, ISSUED NOVEMBER 10, 2011…Hill & Partners, Inc., a full-service trade show exhibit design firm, premiered its partnership with new client Optos® at the American Academy of Optometry Meeting 2011, held October 12-15 at the John B. Hynes Veterans Memorial Convention Center in Boston, MA and at the American Academy of Ophthalmology Annual Meeting 2011, held October 22-25 at the Orange County Convention Center in Orlando, FL.

The creative team at Hill & Partners brought the innovative retinal imaging company to the industry events with a custom built 40×40 exhibit designed to resemble an eye, through the use of two spherical shaped fabric walls. The interior utilized genuine retinal scans from the Optos product line, adding to the authenticity of the exhibit.

Abstract simulation of the iris and pupil was artfully created by an overhead circle within a circle design. The impression was successfully complemented through the use of carpet to vinyl coin flooring changes. A string curtain denoted light passing through the iris, providing yet another element of surrealism to the imaginative booth.

The combination of exterior walls emblazoned with corporate branding and an interior that conveyed images of retinal scanning spoke to the core of Optos’ medical devices. The central area of the exhibit delivered a multimedia destination for attendees to learn about the company and its products through demos, speeches, informational graphics and audio-visual displays.

“The booth looks even better in person than in the rendering,” said Roy Davis, Chief Executive Officer of Optos, noting the dynamic environment generated by the well-received exhibit.

The AAO meeting in Boston offered the perfect opportunity for Optos to launch Daytona, the company’s next generation ultra-wide field retinal scanning device. The proprietary product is designed to offer optometry customers higher quality images of the retina through use of a device much smaller in size than alternative scanners. In addition, the new device offers improved reliability and a superior patient interface and software for image review.

Hill & Partners further assisted Optos in promoting Daytona at a special event held October 13th at the Boston Museum of Science where invited guests, including medical students attending the American Academy of Optometry Annual Meeting and trade show were introduced to the new product.

Optos, with offices in North America, Europe and Australia is recognized as a leading provider of devices and solutions to ophthalmic professionals for improved patient care.

“It is our belief that through the use of texture, color, style and architecture we have created a booth that will help propel Optos to the forefront of the retinal diagnostic industry,” said Michael McMahon, President and CEO of Hill & Partners, Inc. “The use of resplendent imagery is certain to attract all eyes and vault Optos to the top of the list of booths to visit.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for trade shows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services. The teamat Hill & Partners has worked across many industries and six continents. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker. The company offerscustom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services. Hill & Partners,established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal. For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin andTwitter.