Xtralis Rental Exhibit Design at ASIS International 2011

Posted by Danielle DeBenedictis on Oct 17, 2011 4:01:00 PM


WEYMOUTH, MA, ISSUED SEPTEMBER 29, 2011…Hill & Partners, Inc., a full-service trade show exhibit design firm, partnered with Xtralis™ to create a customized island booth premiered at ASIS International 2011 held September 19-22 at the Orange County Convention Center in Orlando, FL.

Hill & Partners created a new 20×20 custom property designed to showcase the company’s proprietary technologies.

The Xtralis™ brand was effectively utilized throughout the booth via the creative use of three 16-foot towers and four-sided overheads that made for a 360 degree branding opportunity.

The new island booth designed by Hill & Partners featured four demo stations and a customized technology bar back wall where attendees could interact with the wide variety of Xtralis life safety and security products.

The custom booth – which was predominantly red, black and metallic silver – showcased sophisticated design elements, including textured panels, pendant lighting and stylized vases.

Xtralis™, headquartered in Melbourne, Australia with its Americas office based out of Norwell, MA, is the leading global provider of powerful solutions for the early detection of fire, gas and security threats.

Michael McMahon, President and CEO of Hill & Partners, Inc. said, “We achieved our goal to create a clean, sophisticated and well-branded booth for Xtralis™ debuted at this prestigious conference show; we’re proud of our relationship with this leading, global company and of our ability to provide inspired properties that showcase the Xtralis™ brand.

About Hill & Partners

Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full- service and turnkey solutions for custom exhibitsrental solutions,corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit or find the company on FacebookLinkedin andTwitter.

Topics: New Exhibit Designs, Rental Branded Environments