Sekisui 20x50 exhibit at AACC (Clinical Lab Expo) 2011

QUINCY, MA, ISSUED AUGUST 25, 2011….Hill & Partners, Inc., a full-service tradeshow exhibit design firm, partnered with new client Sekisui® America Corporation to create a custom turnkey exhibit, premiered at the American Association for Clinical Chemistry (AACC) Clinical Lab Expo, held July 24-28 at the Georgia World Congress Center in Atlanta, GA.

The creative team at Hill & Partners designed and managed the 20×50 foot exhibit, meeting the challenge of creating one booth with three distinct areas to showcase the product lines of Sekisui and its subsidiaries, Sekisui Diagnostics, American Diagnosticaand Sekisui Medical.

The prominent booth featured 16 foot high walls with company branded towers, a 12 foot tower highlighted by a metallic sheen and emblazoned with the Sekisui logo and 16 foot tall graphics.  The three separate areas of the booth were unified by canopies under which attractive paper lanterns were suspended.

Two semi-private meeting spaces created a welcoming environment for attendees to obtain additional information about the Sekisui product lines; live demonstrations of American Diagnostica, Sekisui Medical and Sekisui Diagnostics products ran throughout the event.

Other salient features of the exhibit included plastic-plexi overlays on graphics for added dimension, warm pendant lighting, carpeted and faux wood flooring, and live plants within the meeting rooms.

Sekisui®, with offices in North and South America, Asia and Europe offers a unique product portfolio for diagnostic manufacturers and clinical laboratories worldwide.

Michael McMahon, President and CEO of Hill & Partners, Inc., said, “Building awareness of the Sekisui  product and service line through a subtle and inviting environment was our ultimate goal; we achieved a cohesive booth with three unique spaces,providing the Sekisui brand with high visibility at this prominent expo.

About Hill & Partners

Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full- service and turnkey solutions for custom exhibits, rental solutions,corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin andTwitter.