QUINCY, MA, ISSUED AUGUST 18, 2011…Hill & Partners, Inc., a full-service trade eshow exhibit design firm, recognized for its inspired services and work across six continents, recently partnered with General Cigar Company Inc. to create a custom rental hybrid exhibit in a footprint covering 100×110 square feet for the IPCPR (International Premium Cigar & Pipe Retailers Association) Annual Convention & Trade Show held July 18-21 at the Sands Expo & Convention Center in Las Vegas, NV.

The creative team at Hill & Partners designed and managed the sprawling booth, which was located near the entrance of the trade show floor and held the distinction as the largest exhibit at the prestigious industry event.  The sophisticated booth provided unique brand presence to a variety of General Cigar’s leading brands, including the introduction of CAO, award-winning Nicaraguan cigars named “one of the foremost premium cigar brands in the world.”

Hill & Partners successfully achieved “a booth within a booth” to showcase the extensive CAO product line; the eye-catching space captured the essence of the fresh, hip brand and included a bar area designed to replicate the CAO logo.

The Macanudo brand was promoted through an impressive and colorful retail display that created exceptional buzz with the appearance of several Playboy bunnies.General Cigar partnered with Playboy to raffle off a weekend at the Palms Resort & Casino in Las Vegas.

The La Gloria Cubana brand station simulated the look of a Dominican Republic street, complete with a custom cigar roller to add an extra element of interaction with trade show attendees.

Hill & Partners brought the Punch brand to 2011 IPCPR with a patio deck design, where visitors could sample the product line.

The Cohiba and Excalibur brands were also well represented within the distinctive booth, which featured an area set with 35 tables manned by 35 sales representatives from General Cigar.

Entertainer Wayne Newton, who serves as Chairman of the USO Celebrity Circle, took center stage at the General Cigar booth for an hour-long press conference.  Newton was on hand to accept a generous donation from General Cigar to the USO, whose mission it is to lift the spirits of America’s troops and their families.

The popular booth also included a refreshment area, offering breakfast, lunch and beverages to appreciative visitors.

“Hill & Partners created an incredible and highly successful booth, meeting every challenge,” said Ed McKenna, Senior Brand Manager at General Cigar.  “The partnership we have is fantastic; we can rely on Hill & Partners’ ability to get our brand name to consumers.”

General Cigar is the premier manufacturer and marketer of premium, imported hand-made cigars in the United States.

“We’re proud of the outstanding booth created for General Cigar for this prominent trade show,” said Michael McMahon, President and CEO of Hill & Partners, Inc.  “Not only we did meet the goal of showcasing the company’s major brands in unique and imaginative ways, we were also successful at providing show attendees with an educational, entertaining and memorable experience.”

About Hill & Partners

Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full- service and turnkey solutions for custom exhibits, rental solutions,corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin andTwitter.