Hill & Partners designs and manages Stanley Tools booth for Orgill Spring 2011
Hill & Partners, Inc., a full-service trade show exhibit design firm, recently partnered with Stanley Tools to showcase a new custom rental booth at Orgill Spring 2011 Dealer Market, held February 24 – 26 at the Orange County Convention Center in Orlando, Florida.
Stanley Tools, a brand of Stanley Black & Decker is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, woodworking, construction and do-it-yourself use. For over 165 years, the trusted Stanley® brand has been synonymous with quality, value, and reliability.
The Orgill Spring Dealer Market provides a new products showcase for those in the home improvement industry and offers the opportunity to place seasonal inventory orders.
Hill & Partners collaborated with long-time client Stanley Tools to deliver a brand infused environment with a 20×40 custom rental that created a micro-store environment, effectively featuring a variety of Stanley® and Stanley-Bostitch hand tools, including Stanley Tools’ new carbide blade line. In addition, Hill & Partners managed a separate 20×20 booth for Stanley-Bostitch at the show, where the manufacturer of innovative fastening tools exhibited its pneumatic tool product line.
The impressive Stanley Tools booth featured a large and inviting reception area where attendees had the opportunity to learn about the new carbide blade line and other Stanley® products.
Four towering 16-foot high columns surrounding a diverse display of Stanley Tools added dramatic dimension to the high visibility booth; the columns supported two overhead fabric canopies at varying levels on which corporate branding headers were displayed.
A hardware store environment was created by incorporating silver accents and industry germane elements, including workshop light fixtures. Diagonal black and yellow stripes on the perimeters of the columns provided additional dimension and introduced a construction zone look and feel to the exhibit.
Oversized black and white imagery displayed throughout the interior and exterior of the booth illustrated a variety of Stanley® and Stanley-Bostitch products in use, while the featured new product popped with color against the subdued backgrounds. The bold color accents gave dramatic appeal to the well-trafficked booth, yet the exhibit remained true to the widely recognized Stanley® branding through the effective use of the company’s signature yellow and black color scheme.
Michael McMahon, President and CEO of Hill & Partners, Inc., said, “We’re pleased to have had the opportunity to bring Stanley Tools and Stanley-Bostitch to this premier dealer’s market with booths that showcased both companies brand and extensive product lines.”
About Hill & Partners
Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full- service and turnkey solutions for custom exhibits, rental solutions,corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services. Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services. The team at Hill & Partners has worked across many industries and six continents. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar. Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal. For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin andTwitter.
Topics: Project Highlights