Hill & Partners recently partnered with SIGG, the manufacturer of reusable aluminum water bottles, to create a stylish booth debuted at the Outdoor Retailer Winter Market 2011, held January 20-23 at the Salt Palace Convention Center in Salt Lake City, Utah.

SIGG, headquartered in Switzerland, specializes in 100% recyclable aluminum water bottles renowned for their outstanding quality and light weight.   Popular among hikers and mountain climbers for their functional design, SIGG bottles also relate to today’s trend towards sustainability and are used as a fashionable lifestyle accessory.

The creative team at Hill & Partners brought SIGG to Outdoor Retailer Winter Market 2011 with a 20×30 custom turnkey rental featuring two reception areas and an integrated virtual mini showroom to display the SIGG product line.

A large curved fabric configuration paired with an elegant string curtain and a large floating SIGG logo welcomed attendees to the striking booth.  These elements brought a subtle visual drama to the “showroom” portion of the booth; internally lit floating shelves displayed SIGG’s environmentally-conscious bottles to provide yet another eye-catching dimension to the clean lines and polished look of the highly-trafficked booth.  A silver carpet with a red circular cutout was incorporated to denote the company’s signature colors and further enhance the booth’s appeal.

Textured bamboo pulp inserts gave dramatic appeal to the portion of the back wall on which the company’s dimensional logo was featured; up-lighting added to the understated sophistication of the reception area to create a streamlined modern look. Aluminum panels with product display shelves shared the back wall, drawing attention to SIGG’s proprietary water bottles.

“Everybody was extremely happy with the job Hill & Partners did,” said Mark Amler, Director of Marketing at SIGG.  “Everyone and everything exceeded expectations.”

“We’re proud to have the opportunity to build awareness of SIGG’s brand and product line by managing its high visibility booth at what is recognized as the trade show venue of choice for the outdoor specialty industry,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

Hill & Partners has been taking clients to the Outdoor Retailer Summer and Winter shows since opening its doors in 1995; Winter Market 2011 marks the firm’s 31st Outdoor Retailer show.

 About Hill & Partners

Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full- service and turnkey solutions for custom exhibits, rental solutions,corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin andTwitter.