Hill & Partners announces the addition of Celliant® to its client roster, premiering its partnership with the manufacturer of a specially formulated technology designed to enhance tissue oxygen levels in the body at the Outdoor Retailer Winter Market 2011, held January 20-23 at the Salt Palace Convention Center in Salt Lake City, Utah.

Celliant®, manufactured by Hologenix, LLC of Santa Monica, CA is a specially formulated technology that can be knit or woven into fabrics to enhance apparel, bedding and medical products. When Celliant® is worn as clothing, or placed near the body  –  in a bed liner or a blanket – it redirects energy back to the body increasing blood flow and tissue oxygen levels.

The creative team at Hill & Partners brought Celliant® to Outdoor Retailer Winter Market 2011 with a 20×30 custom turnkey rental, featuring a double-walled peninsula that divided the booth into a corporate branded lounge area and a demo section to showcase the science behind the Celliant® material.

The booth’s corporate branded section utilized aluminum panels to create a back wall on which the company’s dimensional logo was featured; the sophisticated backdrop in combination with a modern seating area with halo-lit graphics that showcased the history of Celliant® effectively called attention to development of the material that is considered revolutionary technology.

The second area of the two-sided exhibit featured a 20-foot long demo center where half sphere domes were displayed to illustrate the development and manufacturing of the Celliant® product.  Attendees were drawn into the booth by the large infrared camera demonstration that illustrated the effects the material has on the body, adding to the technical look of the exhibit.  A gray, green and blue color scheme set against silver panels amplified the clean and modern “demo center.”

“Hill & Partners did a fantastic job with both the design of our booth and in helping to support us during the OR show,” said Alex Vonhungen, Project Manager at Hologenix, LLC. “This was the first booth for our company in many years. I feel that Hill & Partners’ experience and flexibility was crucial to our success.  We received rave reviews.”

“We’re excited to announce Celliant® as a new client and to debut their fresh and contemporary booth at what is recognized as the trade show venue of choice for the outdoor specialty industry,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

Hill & Partners has been taking clients to the Outdoor Retailer Summer and Winter shows since opening its doors in 1995; Winter Market 2011 marks the firm’s 31st Outdoor Retailer show

About Hill & Partners

Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full- service and turnkey solutions for custom exhibits, rental solutions,corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin andTwitter.

About Celliant®

Celliant® is a revolutionary patented technology that utilizes the body’s own energy to enhance Performance, Endurance and Recovery. Products containing specially formulated Celliant® fibers have been clinically proven to increase tissue oxygenation in the body so you can work longer, play harder and recover faster.  Celliant® fibers are created using a collection of optically responsive natural minerals that are infused into polyester fibers. Celliant® is a registered trademark of Hologenix, LLC. Hologenix is committed to creating, discovering and marketing products that enhance people’s lives by using the body’s natural energy. For more information, please visitwww.celliant.com.