Hill & Partners, Inc., a full-service tradeshow exhibit design firm, took long-time client SPIELO/ATRONIC to G2E (Global Gaming Expo) 2010 in Las Vegas with a prominent 50′x90′ double-deck booth that captured wide attention during the November 16 – 18 show held at the Las Vegas Convention Center.

SPIELO is a world leader in the design, manufacture, and distribution of high performance and innovative gaming machines, game software, and central system solutions for government-sponsored and commercial casino operators worldwide. Through its ATRONIC Americas affiliate, SPIELO provides top-performing gaming machines and game software to North American commercial casino clients. Based in Moncton, New Brunswick, Canada, SPIELO holds 105 gaming licenses in jurisdictions throughout North America and Europe.

Hill & Partners designed and managed the new custom rental property for SPIELO/ATRONIC, premiered at G2E, a prestigious conference dedicated to the latest trends in design and development in the gaming industry.

Located in a highly visible spot on the show floor, the two-story booth, featuring four meeting rooms at its base and three additional upstairs, was dressed predominantly in black and white tones.  The minimalist approach to design served as an artistic backdrop for rows of SPIELO/ATRONIC lottery equipment on display, creating a casino-like atmosphere within the highly-trafficked booth.

Taking center stage within the booth was a “Deal or No Deal” display; SPIELO/ATRONIC is the manufacturer of the proprietary slot machines featured on the popular NBC game show, hosted by Howie Mandel.

Mandel was a guest celebrity at G2E, making an appearance at the SPIELO/ATRONIC booth to host a demonstration of the equipment used on the prime time game show.  G2E attendees were provided the opportunity to have their photos taken with the hit game show’s “suitcase girls” in front of a backdrop that featured the “Deal or No Deal” glowing staircase.

Michael McMahon, President and CEO of Hill & Partners, Inc. said, “We’re delighted not only of our long-term relationship with this leading, global company, but also of the opportunity it presents to consistently provide  attractive and engaging properties that showcase the SPIELO/ATRONIC brand to domestic and international audiences.”

About Hill & Partners

Hill & Partners, Inc. headquartered in Quincy, Massachusetts, is a full service exhibit design company specializing in three dimensional branded environments for trade shows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents, bringing clients to trade shows both nationally and internationally.  Experience is a key factor in Hill & Partners’ long running relationships with clients including Polartec LLC, Dunkin’ Brands, Samsonite, GTECH and Stanley Black & Decker.   The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client/exhibitor program support and services.  Hill & Partners, established in 1995, has been named one of the Greater Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.