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The Changing Landscape of the Exhibit Industry

Posted by Danielle DeBenedictis on Oct 1, 2010 3:21:00 PM
While custom exhibit projects continue to provide the most brand sensitive solutions, a trend toward renting creates an attractive and affordable alternative. In fact, turnkey rental represents nearly 50% of the current business at Hill & Partners; this flexible solution typically incorporates custom components and existing inventory combined with client messaging and brand specific treatments to create a program for as little as 20% of traditional new exhibit costs.

A fast-moving trend toward digital communication technology also stands as a significant contributor to the evolving exhibit industry. The mainstream maturation of digital communication and content exchange has delivered a profound effect on the exhibit trade in the 15 years since Hill & Partners has been in business. The ability to reliably capture and transfer real time document files, photos, video and ancillary media has come of age in the past decade.

This increased access has eliminated many geographic challenges inherent to our industry; today with the relatively low cost and high quality of information exchange, the ability to service accounts both national and international has taken a huge step forward.

A willingness to respond to the ever-changing needs of our customers has been and will continue to be the hallmark for success at Hill & Partners. As technology advances, and trends continue to shape the way we do business, we firmly believe that the quality of our input, along with our ability to create and provide compelling solutions, is the key to steadfast success in our next 15 years.


Topics: Industry News & Trends, Brand Experience