Hill & Partners recently designed and managed two Rental Branded Environments at the 2013 Travel Goods show held at the Mandalay Bay Convention Center in Las Vegas, NV February 27- March 1.
The creative team Hill & Partners brought long-time client Samsonite to The Travel Goods Show with an 80x80 square foot custom turnkey Rental Branded Environment designed to simulate a retail experience. The double-deck Branded Environment encompassed a variety of techniques to display the extensive Samsonite product line. Hartmann, a well-established luxury travel goods brand recently acquired by Samsonite, exhibited with a new 50x60 custom rental Branded Environment situated next to Samsonite on the trade show floor. The contemporary exhibit featured revitalized product offerings from this iconic luxury brand, drawing a steady stream of attendees who openly admired the high-end material that has once again become the signature of Hartmann.