Hill & Partners, Inc. partnered with new client VisionWeb, premiering a custom exhibit for the Austin, Texas-based firm at Vision Expo East 2013, held March 15-17 at the Jacob K. Javits Convention Center in New York City. The new Custom Branded Environment, presented at Vision Expo East in a 20x20 configuration, was designed and created by Hill & Partners with versatility in mind; it can be reconfigured as a 10x20, 20x20 or 20x30 exhibit.
The fully ground-supported exhibit, standing 16 feet tall, featured an impressive header that lined the perimeter of the exhibit, drawing attention to the new VisionWeb logo. The four-foot, 3-dimensional logo further enhanced the company’s brand visibility through the use of LED halo-lighting. A sweeping backwall lent a dramatic effect to the inviting property, which included five sleek demo stations with imbedded monitors and backlighting.
“As marketers, we’ve all been there – you approach a company for a new booth proposal, and you end up flipping through catalogs of booths they’ve created for someone else,” said Heather Smith, Director of Marketing for VisionWeb. “Hill & Partners is the only exhibit company we’ve ever worked with that didn’t do that. They took the time to get to know our team, learn about our company, and truly understand our brand before proposing a booth. The experience was like nothing we’ve ever seen before! It was as if they knew our brand as well as we did and were as passionate about it as we are. They far exceeded our expectations and response to our branded environment has been phenomenal. We couldn’t ask for a better partner.”