Hill & Partners Wins Creativity Awards for Two Trade Show Booth Designs

Posted by Danielle DeBenedictis on Oct 28, 2014 1:00:00 PM

The 44th Creativity International Awards has awarded excellence in Print and Packaging Design for nearly half a century.  Hill & Partners is honored to be recognized for two recent designs in the award's Trade Show Displays category.

Demandware has been exploding on the e-commerce technology scene in the past couple of years, correlating with a dramatic evolution in brand representation on the show floor. 

Award Winning Trade Show Booth Design - Demandware

The Rental Branded Environment designed for Demandware at the 2014 Internet Retailer trade show received the Silver Creativity Award for the innovative design that turns an intangible product into a  physical representation with sleek customer product displays and  varying uses of materials and textures. 

Glossy whites, clean glass fixtures, translucent acrylic graphics, three-­dimensional logos, large scale  environmental  graphics, use of quality flooring, suspended signage  seen across  the  show floor,  and  pops of the  brand’s green  amongst  a  sea  of clean upscale white added to the company’s overall “Wowing”  brand presence.  

The Custom Branded Environment for long-time client, GTECH Corporation, a leader in the gaming industry, premiered at the 2013 NASPL show, designed to represent a more "modern & upscale" presence inspired by the look of a glamorous boutique hotel rather than the usual flashy casino floor.


Award Winning Trade Show Booth Design - GTECH - Creativity Awards

What  resulted was a clean and polished presence spanning 2,800 square feet of space that incorporating multiple product lines in an  organized and uncluttered way with seamless product and technology integration for attendee and sales interactions.

This design took home an Honorable Mention, one of the few awarded out of the thousands of entries.

Custom Branded Environments: Download the Product Sheets





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