The True Fit project resulted from a challenge to transform a 20x20 island booth space into an impactful 10x40 reconfigurable linear environment.
To accomplish providing this flexibility without sacrificing the high-end look that True Fit required, Hill & Partners utilized our modular rental systems and inventory in an innovative way to produce what may have been our most impactful linear exhibit to date.
The use of lighting, materials, textures, graphical treatments and integrated technology transformed this space into a powerful brand statement for True Fit, maintaining the desired look and feel of an "Apple-esque" retail environment and garnering a wealth of attention at the Shop.Org e-commerce trade show.
"To create an environment that establishes the presence and permanence of a boutique retail space, while maintaining the flexibility to be shipped, set, exhibited, dismantled, and shipped was a real challenge that took some real collaboration and ingenuity to accomplish. We also credit the True Fit team for their clear vision, bold spirit, and faith in our relationship. That attitude really opened the door for something amazing to emerge. That kind of teamwork is definitely the most rewarding part of the job... but getting a major industry award is pretty nice too."