--- title: "Project Highlight: Creative Trade Show Product Displays that Save On Shipping" description: "H&P designed and executed a Custom Branded Environment for Elkhart Brass, who sought to exhibit overseas at Interschulz with a big brand presence that showcased key products to position Elkhart as a \"global solutions provider.\"" image: https://info.hillpartners.com/hubfs/ElkhartBrass_Interschulz.jpeg --- # SPACES *&* PLACES TRENDS AND TIPS TO INSPIRE YOUR NEXT BIG IDEA [SUBSCRIBE](https://info.hillpartners.com/blog/project-highlight-displaying-product-without-shipping-to-the-trade-show#subscribeform) ## Stay updated! Subscribe to our blog and get email updates whenever we post something new. [Close](https://info.hillpartners.com/blog/project-highlight-displaying-product-without-shipping-to-the-trade-show#) # Project Highlight: Creative Trade Show Product Displays that Save On Shipping Posted by [Hill & Partners](https://info.hillpartners.com/blog/author/hill-partners) on Aug 25, 2015 8:30:00 AM - [Tweet](https://twitter.com/share) Hill & Partners recently designed, built and executed a new [Custom Branded Environment](http://hillpartners.com/branded-environments/custom#portfolio) for Elkhart Brass Manufacturing Co. at the [Interschutz](http://www.interschutz.de/home) show in Hannover, Germany.  ![Elkhart Brass at Interschulz](https://info.hillpartners.com/hs-fs/hubfs/ElkhartBrass_Interschulz.jpeg?width=700&name=ElkhartBrass_Interschulz.jpeg "Elkhart Brass at Interschulz") Elkhart is noted as the industry's most experienced manufacturer of innovative firefighting and fire protection equipment. For Interschutz, the Indiana-based company sought to exhibit overseas with an impactful trade show brand presence that drew potential customers into the exhibit space, embodied the company's heritage, and showcased key products to position Elkhart as a "global solutions provider."  ![Elkhart_Pipe](https://info.hillpartners.com/hubfs/Elkhart_Pipe.jpeg) As manufacturers of a wide range of product lines - such as fire hose nozzles, piping and air compressors - one challenge in exhibiting overseas was how to display various product offerings without having all products physically present at the show.   Hill & Partners incorporated an intentional pipe detail throughout the exhibit to help communicate the product story. An eleven-pipe design served to represent the company's eleven decades of business. The pipe also provided a platform for the touchscreen monitor that then drew attendees in for an interactive deep dive into the products.  ![Elkhart_People](https://info.hillpartners.com/hubfs/Elkhart_People.jpeg) The end result was a [Custom Branded Environment](http://hillpartners.com/branded-environments/custom#portfolio) that represented both the company’s rich history and Elkhart's current strides in innovative technology. The use of touchscreens provided an alternative interactive experience with products rather than inundating the space with physical product displays. The unique use of materials, such as the pipe detail and large overhead branding, served to create the draw Elkhart was seeking. **Read More:  **[H&P Expands Global Footprint with Overlapping Projects in Germany and Norway](http://www.exhibitoronline.com/news/article.asp?ID=15183) ---   [![Download the Experience White Paper Today](https://no-cache.hubspot.com/cta/default/213399/50ea66f5-a679-4d07-9bcb-f54782913e51.png)](https://cta-redirect.hubspot.com/cta/redirect/213399/50ea66f5-a679-4d07-9bcb-f54782913e51) Topics: [Project Highlights](https://info.hillpartners.com/blog/topic/project-highlights) ### Topics - [Project Highlights (92)](https://info.hillpartners.com/blog/topic/project-highlights) - [Our People (61)](https://info.hillpartners.com/blog/topic/our-people) - [From the Experts (48)](https://info.hillpartners.com/blog/topic/from-the-experts) - [Featured (39)](https://info.hillpartners.com/blog/topic/featured) - [Authentically Us (38)](https://info.hillpartners.com/blog/topic/authentically-us) - [Tips & Tricks (34)](https://info.hillpartners.com/blog/topic/tips-tricks) - [on the ground (33)](https://info.hillpartners.com/blog/topic/on-the-ground) - [Brand Experience (27)](https://info.hillpartners.com/blog/topic/brand-experience) - [Industry News & Trends (22)](https://info.hillpartners.com/blog/topic/industry-news-trends) - [Community Highlights (15)](https://info.hillpartners.com/blog/topic/community-highlights) - [International Work (13)](https://info.hillpartners.com/blog/topic/international-work) - [Meet Our People (12)](https://info.hillpartners.com/blog/topic/meet-our-people) - [Trade Show Tips (12)](https://info.hillpartners.com/blog/topic/trade-show-tips) - [AroundTheInternet (5)](https://info.hillpartners.com/blog/topic/aroundtheinternet) - [Five in Five (5)](https://info.hillpartners.com/blog/topic/five-in-five) - [Hill & Partners Announcements (3)](https://info.hillpartners.com/blog/topic/hill-partners-announcements) - [Trade Shows (3)](https://info.hillpartners.com/blog/topic/trade-shows) - [Branded Environments (2)](https://info.hillpartners.com/blog/topic/branded-environments) - [Custom Branded Environments (2)](https://info.hillpartners.com/blog/topic/custom-branded-environments) - [Exhibit Designs (2)](https://info.hillpartners.com/blog/topic/exhibit-designs) - [If You Asked Us (2)](https://info.hillpartners.com/blog/topic/if-you-asked-us) - [Project Highlight (2)](https://info.hillpartners.com/blog/topic/project-highlight) - [Trade Show Graphics (2)](https://info.hillpartners.com/blog/topic/trade-show-graphics) - [Amazing People (1)](https://info.hillpartners.com/blog/topic/amazing-people) - [Awards (1)](https://info.hillpartners.com/blog/topic/awards) - [Exhibitions (1)](https://info.hillpartners.com/blog/topic/exhibitions) - [Experiential Marketing (1)](https://info.hillpartners.com/blog/topic/experiential-marketing) - [Latest (1)](https://info.hillpartners.com/blog/topic/latest) - [New Exhibit Designs (1)](https://info.hillpartners.com/blog/topic/new-exhibit-designs) - [Rental Branded Environments (1)](https://info.hillpartners.com/blog/topic/rental-branded-environments) - [The President's Viewpoint (1)](https://info.hillpartners.com/blog/topic/the-presidents-viewpoint) - [TheUnconventionalGuide (1)](https://info.hillpartners.com/blog/topic/theunconventionalguide) - [Trade Show Booths (1)](https://info.hillpartners.com/blog/topic/trade-show-booths) - [Trade Show Games (1)](https://info.hillpartners.com/blog/topic/trade-show-games) - [Trade Show Giveaways (1)](https://info.hillpartners.com/blog/topic/trade-show-giveaways) - [Trade Show ROI (1)](https://info.hillpartners.com/blog/topic/trade-show-roi) - [Trade Show Statistics (1)](https://info.hillpartners.com/blog/topic/trade-show-statistics) [see all](https://info.hillpartners.com/blog/project-highlight-displaying-product-without-shipping-to-the-trade-show#) ### Recent Posts ### Subscribe to Email Updates [Change your experience! 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