Elkhart is noted as the industry's most experienced manufacturer of innovative firefighting and fire protection equipment. For Interschutz, the Indiana-based company sought to exhibit overseas with an impactful trade show brand presence that drew potential customers into the exhibit space, embodied the company's heritage, and showcased key products to position Elkhart as a "global solutions provider."
As manufacturers of a wide range of product lines - such as fire hose nozzles, piping and air compressors - one challenge in exhibiting overseas was how to display various product offerings without having all products physically present at the show.
Hill & Partners incorporated an intentional pipe detail throughout the exhibit to help communicate the product story. An eleven-pipe design served to represent the company's eleven decades of business. The pipe also provided a platform for the touchscreen monitor that then drew attendees in for an interactive deep dive into the products.
The end result was a Custom Branded Environment that represented both the company’s rich history and Elkhart's current strides in innovative technology. The use of touchscreens provided an alternative interactive experience with products rather than inundating the space with physical product displays. The unique use of materials, such as the pipe detail and large overhead branding, served to create the draw Elkhart was seeking.
Topics: Project Highlights