True Fit Corporation recently unveiled a new look at the Shop.Org 2015 Digital Summit, marking the third collaboration between the fit technology leader and Hill & Partners. True Fit's brand presence at Shop.Org has evolved over the years, beginning in 2013 as a Shop.Org first time exhibitor with a Hill & Partners designed 20x20 island space that replicated a look of a sleek and modern e-tail store. The following year, True Fit surprised many in their unique 10x40 Rental Branded Environment that later went on to win Exhibitor Magazine's Portable Modular Award.
At the 2015 Shop.Org Digital Summit, the highlight of the True Fit 20x30 Rental Branded Environment experience was the Strut for Scholarships Executive Runway Battle, sponsored by the Shop.Org executive board and held within the True Fit booth space multiple times throughout the Summit.
Hill & Partners helped to make the fashion show an attractive event for attendees by building a designated stage area complete with integrated color-changing LED lighting, fog effects, and high quality surround sound system. Overhead lighting also served to add to the event and was customized throughout the duration of the show according to the schedule of events.
The elements of the True Fit Branded Environment contributed to a show stopping presence and an effective space for Shop.Org attendees to gather and experience the results that True Fit's innovative apparel technology provides.
“Hill and Partners has been a great partner for True Fit. They’ve found innovative ways to bring our vision to life, and they’ve delivered for us every time. They’re an extension of our marketing team and we’re thrilled to continue our relationship with them.” - Romney Evans, Co-founder, True Fit
Topics: Project Highlights