--- title: The Three B's of A Successful Trade Show description: Learn the 3 B's of a Successful Trade Show; budgeting, brand, and benefits. Work with Hill & Partners to create your best Branded Environment today! image: https://info.hillpartners.com/hubfs/CTA_Example_071117-11.png --- # SPACES *&* PLACES TRENDS AND TIPS TO INSPIRE YOUR NEXT BIG IDEA [SUBSCRIBE](https://info.hillpartners.com/blog/the-3-bs-of-a-successful-trade-show#subscribeform) ## Stay updated! Subscribe to our blog and get email updates whenever we post something new. [Close](https://info.hillpartners.com/blog/the-3-bs-of-a-successful-trade-show#) # The Three B's of A Successful Trade Show Posted by [Kelsey Miner](https://info.hillpartners.com/blog/author/kelsey-miner) on Aug 1, 2017 11:15:00 AM - [Tweet](https://twitter.com/share) With over *20 years of experience* in the exhibiting arena, we discovered that there are three Bs that lead to trade show success... ![CTA_Example_071117-11.png](https://info.hillpartners.com/hs-fs/hubfs/CTA_Example_071117-11.png?width=600&height=158&name=CTA_Example_071117-11.png) Your [**brand**](https://info.hillpartners.com/blog/why-design-is-only-one-piece-of-an-effective-branded-environment-a-designers-perspective) is more than just your **logo**, it’s the essence of your company – the culture, products, benefits and people. You need to communicate your brand story with your audience in a clear, impactful and engaging way. The H&P team will help you bring your brand to life.                               ** ** **TIP: **Your brand needs to be prominent and consistent throughout your exhibiting strategy – from mailers and promotional items, to booth design and everything in between. H&P can help you stay on brand, every step of the way! In an EXHIBITOR2014 survey, the number one reason cited for exhibiting was “Brand Presence” and the number one benefit was “Perception as an industry leader.”     ![CTA_Example_071117-12.png](https://info.hillpartners.com/hs-fs/hubfs/CTA_Example_071117-12.png?width=600&height=158&name=CTA_Example_071117-12.png)**             ** What **benefits** does your brand deliver? Your audience wants to know what your product or service can do for them. Don’t be shy! Be direct and** communicate the specific needs **that your brand fulfills. **TIP:** Use messaging, images and structural design to instantly communicate the benefits of your brand. At H&P, we create custom branded environments that allow attendees to experience the benefits first-hand.    ![CTA_Example_071117_Artboard 13.png](https://info.hillpartners.com/hs-fs/hubfs/CTA_Example_071117_Artboard%2013.png?width=600&height=158&name=CTA_Example_071117_Artboard%2013.png) You should set a realistic budget for what you want to accomplish in your exhibit program. By working with H&P, we can strategize on the best way to spend your trade show dollars to make the biggest impact. We’ll find **the right solutions to fit your needs and your budget.** **TIP:** To get started, think about these questions… - What is the size of your booth space? - Do you need areas for selling conversations/meeting space? - Areas for demonstrations? Presentations? Product display? - Do you exhibit at multiple shows? - Is there one big focus/theme? - Do you need help strategizing? Or just executing?  [![New Call-to-action](https://no-cache.hubspot.com/cta/default/213399/c4b85a60-a5ab-498e-9444-a679506760d4.png)](https://cta-redirect.hubspot.com/cta/redirect/213399/c4b85a60-a5ab-498e-9444-a679506760d4)   Topics: [Brand Experience](https://info.hillpartners.com/blog/topic/brand-experience) ### Topics - [Project Highlights (92)](https://info.hillpartners.com/blog/topic/project-highlights) - [Our People (61)](https://info.hillpartners.com/blog/topic/our-people) - [From the Experts (48)](https://info.hillpartners.com/blog/topic/from-the-experts) - [Featured (39)](https://info.hillpartners.com/blog/topic/featured) - [Authentically Us (38)](https://info.hillpartners.com/blog/topic/authentically-us) - [Tips & Tricks (34)](https://info.hillpartners.com/blog/topic/tips-tricks) - [on the ground (33)](https://info.hillpartners.com/blog/topic/on-the-ground) - [Brand Experience (27)](https://info.hillpartners.com/blog/topic/brand-experience) - [Industry News & Trends (22)](https://info.hillpartners.com/blog/topic/industry-news-trends) - [Community Highlights (15)](https://info.hillpartners.com/blog/topic/community-highlights) - [International Work (13)](https://info.hillpartners.com/blog/topic/international-work) - [Meet Our People (12)](https://info.hillpartners.com/blog/topic/meet-our-people) - [Trade Show Tips (12)](https://info.hillpartners.com/blog/topic/trade-show-tips) - [AroundTheInternet (5)](https://info.hillpartners.com/blog/topic/aroundtheinternet) - [Five in Five (5)](https://info.hillpartners.com/blog/topic/five-in-five) - [Hill & Partners Announcements (3)](https://info.hillpartners.com/blog/topic/hill-partners-announcements) - [Trade Shows (3)](https://info.hillpartners.com/blog/topic/trade-shows) - [Branded Environments (2)](https://info.hillpartners.com/blog/topic/branded-environments) - [Custom Branded Environments (2)](https://info.hillpartners.com/blog/topic/custom-branded-environments) - [Exhibit Designs (2)](https://info.hillpartners.com/blog/topic/exhibit-designs) - [If You Asked Us (2)](https://info.hillpartners.com/blog/topic/if-you-asked-us) - [Project Highlight (2)](https://info.hillpartners.com/blog/topic/project-highlight) - [Trade Show Graphics (2)](https://info.hillpartners.com/blog/topic/trade-show-graphics) - [Amazing People (1)](https://info.hillpartners.com/blog/topic/amazing-people) - [Awards (1)](https://info.hillpartners.com/blog/topic/awards) - [Exhibitions (1)](https://info.hillpartners.com/blog/topic/exhibitions) - [Experiential Marketing (1)](https://info.hillpartners.com/blog/topic/experiential-marketing) - [Latest (1)](https://info.hillpartners.com/blog/topic/latest) - [New Exhibit Designs (1)](https://info.hillpartners.com/blog/topic/new-exhibit-designs) - [Rental Branded Environments (1)](https://info.hillpartners.com/blog/topic/rental-branded-environments) - [The President's Viewpoint (1)](https://info.hillpartners.com/blog/topic/the-presidents-viewpoint) - [TheUnconventionalGuide (1)](https://info.hillpartners.com/blog/topic/theunconventionalguide) - [Trade Show Booths (1)](https://info.hillpartners.com/blog/topic/trade-show-booths) - [Trade Show Games (1)](https://info.hillpartners.com/blog/topic/trade-show-games) - [Trade Show Giveaways (1)](https://info.hillpartners.com/blog/topic/trade-show-giveaways) - [Trade Show ROI (1)](https://info.hillpartners.com/blog/topic/trade-show-roi) - [Trade Show Statistics (1)](https://info.hillpartners.com/blog/topic/trade-show-statistics) [see all](https://info.hillpartners.com/blog/the-3-bs-of-a-successful-trade-show#) ### Recent Posts ### Subscribe to Email Updates [Change your experience! 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