--- title: "Trade Show Booth Design Ideas: Refreshing Brand Presence at Outdoor Retailer Show" description: Polartec’s primary trade show objective at this year's Outdoor Retailer Summer show was to showcase the established company and innovative products in a highly... image: https://info.hillpartners.com/hubfs/OR-Polartec-2991_HI-RES_web.jpeg --- # SPACES *&* PLACES TRENDS AND TIPS TO INSPIRE YOUR NEXT BIG IDEA [SUBSCRIBE](https://info.hillpartners.com/blog/trade-show-booth-design-ideas-brand-presence-outdoor-retailer-market#subscribeform) ## Stay updated! Subscribe to our blog and get email updates whenever we post something new. [Close](https://info.hillpartners.com/blog/trade-show-booth-design-ideas-brand-presence-outdoor-retailer-market#) # Trade Show Booth Design Ideas: Refreshing Brand Presence at Outdoor Retailer Show Posted by [Hill & Partners](https://info.hillpartners.com/blog/author/hill-partners) on Sep 9, 2015 1:30:00 PM - [Tweet](https://twitter.com/share) --- | **Client**: Polartec  \|  **Show**: Outdoor Retailer Summer Market   **Location**: Salt Lake City, UT  \|   **Dates**: August 5-8, 2015 | | --- |   **OBJECTIVES:** Polartec’s primary objective at this year's [Outdoor Retailer Summer ](http://www.outdoorretailer.com)show was to showcase the established company and innovative products in a highly sophisticated and technical way. This was to be accomplished by: **1.** Leveraging the [APEX Awards](http://polartec.com/apex_awards), the company’s longstanding industry award showcasing the most innovative uses of Polartec fabric, into greater interest amongst designers and manufacturers. **2**. Displaying their [various lines of fabric](http://polartec.com/products) in an effective and engaging manner **3.** Highlighting [Polartec’s long history](http://polartec.com/about_us) of innovation and collaboration --- **DESIGN SOLUTIONS:** ![OR-Polartec-3038_HI-RES_RT_web](https://info.hillpartners.com/hubfs/OR-Polartec-3038_HI-RES_RT_web.jpeg) Luxury materials and sophisticated finishes were the key to Polartec’s booth this year – the gleaming white glossy aluminum that wrapped the booth evoked modern design sensibilities and stood out amongst the darker palate that makes up the typical Outdoor Retailer exhibitor. ![OR-Polartec-2991_HI-RES_web](https://info.hillpartners.com/hubfs/OR-Polartec-2991_HI-RES_web.jpeg) The APEX Award-Winning garments were displayed in an impressive storefront-like display on the side of the booth. The display incorporated dramatic lighting, creative propping, and refined materials to showcase the best of the best in outdoor garment design. The inside of the booth, a double-deck configuration featuring numerous comfortable meeting spaces, effectively displayed their fabrics and the garments that use them. ![OR-Polartec-2985_HI-RES_web](https://info.hillpartners.com/hubfs/OR-Polartec-2985_HI-RES_web.jpeg) The Technology Milestone History Wall was the main feature of the booth interior – this section told the story of Polartec through their five fabric lines. The history and creation of each of these garments were told in small backlight vignettes that featured refined materials and unique printing. These elements combined to create an engaging story. ![POLARTEC OR SUMMER SHOW](https://info.hillpartners.com/hs-fs/hubfs/POLARTEC_copy.jpeg?width=700&name=POLARTEC_copy.jpeg "POLARTEC OR SUMMER SHOW") **RESULTS**: Polartec’s 40x50 [Rental Branded Environment](http://hillpartners.com/branded-environments/rental#portfolio) emanated refined design and technology, the two characteristics that most effectively set them apart as an industry leader. --- [![Download the Experience White Paper Today](https://no-cache.hubspot.com/cta/default/213399/50ea66f5-a679-4d07-9bcb-f54782913e51.png)](https://cta-redirect.hubspot.com/cta/redirect/213399/50ea66f5-a679-4d07-9bcb-f54782913e51) Topics: [Project Highlights](https://info.hillpartners.com/blog/topic/project-highlights), [Brand Experience](https://info.hillpartners.com/blog/topic/brand-experience), [on the ground](https://info.hillpartners.com/blog/topic/on-the-ground) ### Topics - [Project Highlights (92)](https://info.hillpartners.com/blog/topic/project-highlights) - [Our People (61)](https://info.hillpartners.com/blog/topic/our-people) - [From the Experts (48)](https://info.hillpartners.com/blog/topic/from-the-experts) - [Featured (39)](https://info.hillpartners.com/blog/topic/featured) - [Authentically Us (38)](https://info.hillpartners.com/blog/topic/authentically-us) - [Tips & Tricks (34)](https://info.hillpartners.com/blog/topic/tips-tricks) - [on the ground (33)](https://info.hillpartners.com/blog/topic/on-the-ground) - [Brand Experience (27)](https://info.hillpartners.com/blog/topic/brand-experience) - [Industry News & Trends (22)](https://info.hillpartners.com/blog/topic/industry-news-trends) - [Community Highlights (15)](https://info.hillpartners.com/blog/topic/community-highlights) - [International Work (13)](https://info.hillpartners.com/blog/topic/international-work) - [Meet Our People (12)](https://info.hillpartners.com/blog/topic/meet-our-people) - [Trade Show Tips (12)](https://info.hillpartners.com/blog/topic/trade-show-tips) - [AroundTheInternet (5)](https://info.hillpartners.com/blog/topic/aroundtheinternet) - [Five in Five (5)](https://info.hillpartners.com/blog/topic/five-in-five) - [Hill & Partners Announcements (3)](https://info.hillpartners.com/blog/topic/hill-partners-announcements) - [Trade Shows (3)](https://info.hillpartners.com/blog/topic/trade-shows) - [Branded Environments (2)](https://info.hillpartners.com/blog/topic/branded-environments) - [Custom Branded Environments (2)](https://info.hillpartners.com/blog/topic/custom-branded-environments) - [Exhibit Designs (2)](https://info.hillpartners.com/blog/topic/exhibit-designs) - [If You Asked Us (2)](https://info.hillpartners.com/blog/topic/if-you-asked-us) - [Project Highlight (2)](https://info.hillpartners.com/blog/topic/project-highlight) - [Trade Show Graphics (2)](https://info.hillpartners.com/blog/topic/trade-show-graphics) - [Amazing People (1)](https://info.hillpartners.com/blog/topic/amazing-people) - [Awards (1)](https://info.hillpartners.com/blog/topic/awards) - [Exhibitions (1)](https://info.hillpartners.com/blog/topic/exhibitions) - [Experiential Marketing (1)](https://info.hillpartners.com/blog/topic/experiential-marketing) - [Latest (1)](https://info.hillpartners.com/blog/topic/latest) - [New Exhibit Designs (1)](https://info.hillpartners.com/blog/topic/new-exhibit-designs) - [Rental Branded Environments (1)](https://info.hillpartners.com/blog/topic/rental-branded-environments) - [The President's Viewpoint (1)](https://info.hillpartners.com/blog/topic/the-presidents-viewpoint) - [TheUnconventionalGuide (1)](https://info.hillpartners.com/blog/topic/theunconventionalguide) - [Trade Show Booths (1)](https://info.hillpartners.com/blog/topic/trade-show-booths) - [Trade Show Games (1)](https://info.hillpartners.com/blog/topic/trade-show-games) - [Trade Show Giveaways (1)](https://info.hillpartners.com/blog/topic/trade-show-giveaways) - [Trade Show ROI (1)](https://info.hillpartners.com/blog/topic/trade-show-roi) - [Trade Show Statistics (1)](https://info.hillpartners.com/blog/topic/trade-show-statistics) [see all](https://info.hillpartners.com/blog/trade-show-booth-design-ideas-brand-presence-outdoor-retailer-market#) ### Recent Posts ### Subscribe to Email Updates [Change your experience! 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