--- title: How to Integrate Two Brands in One Booth description: How do you take two separate brand identities and combine into a limited trade show booth space to create a seamless integrated experience? Hill & Partners shows an example from 2014 PPAI Expo. image: https://info.hillpartners.com/hs-fs/hub/213399/file-534075302.jpg --- # SPACES *&* PLACES TRENDS AND TIPS TO INSPIRE YOUR NEXT BIG IDEA [SUBSCRIBE](https://info.hillpartners.com/blog/two-brand-identities-one-trade-show-booth#subscribeform) ## Stay updated! Subscribe to our blog and get email updates whenever we post something new. [Close](https://info.hillpartners.com/blog/two-brand-identities-one-trade-show-booth#) # How to Integrate Two Brands in One Booth Posted by [Jonathan Raimond](https://info.hillpartners.com/blog/author/jonathan-raimond) on Mar 6, 2014 9:00:00 AM - [Tweet](https://twitter.com/share) Samsonite, one of the world's largest manufacturers of luggage and travel accessories acquired the luxury luggage producer, Hartmann, in 2012, quickly integrating the Hartmann brand into their annual exhibit program.  This year the Samsonite team had a specific objective for the 2014 PPAI Expo, the premier trade show for the promotional products industry. How can we represent two different brand identities in one 400 square foot space?  And furthermore, how can we mix two unique brand personalities and still remain true to each identity- one known for their high-end leather craftsmanship and another brand that produces travel gear for anyone from rugged outdoor enthusiasts to refined businessmen and women?  In collaboration with both brands, Hill & Partners created an environment that answered this question. The final design was based on three key objectives:  1.Tie the two brands together  2. Maintain the separate brand identities 3. Open layout for clear product viewing ![SAMSONITE EXHIBIT BOOTH](https://info.hillpartners.com/hs-fs/hub/213399/file-530698858.jpg?width=500&name=file-530698858.jpg "SAMSONITE EXHIBIT BOOTH") **The Result**: a Rental Branded Environment that combined the brand personality & product selection of two brands evenly into one cohesive space.  From one side, you would experience materials in bright colors with varying shapes and sizes specific to the casual Samsonite brand. From the other side, materials and textures were selected to create the energy of supreme leather craftsmanship that the Hartmann brand is known for.  ![HARTMAN EXHIBIT BOOTH](https://info.hillpartners.com/hs-fs/hub/213399/file-534075302.jpg?width=500&name=file-534075302.jpg "HARTMAN EXHIBIT BOOTH") Our service is here to solve the challenges of your exhibits, interiors & events, and that's why we continue to say, Our People Become Your People™. [![Contact Us](https://no-cache.hubspot.com/cta/default/213399/24b24314-448b-413b-85e5-39f699e0b70b.png)](https://cta-redirect.hubspot.com/cta/redirect/213399/24b24314-448b-413b-85e5-39f699e0b70b)   Topics: [Project Highlights](https://info.hillpartners.com/blog/topic/project-highlights) ### Topics - [Project Highlights (92)](https://info.hillpartners.com/blog/topic/project-highlights) - [Our People (61)](https://info.hillpartners.com/blog/topic/our-people) - [From the Experts (48)](https://info.hillpartners.com/blog/topic/from-the-experts) - [Featured (39)](https://info.hillpartners.com/blog/topic/featured) - [Authentically Us (38)](https://info.hillpartners.com/blog/topic/authentically-us) - [Tips & Tricks (34)](https://info.hillpartners.com/blog/topic/tips-tricks) - [on the ground (33)](https://info.hillpartners.com/blog/topic/on-the-ground) - [Brand Experience (27)](https://info.hillpartners.com/blog/topic/brand-experience) - [Industry News & Trends (22)](https://info.hillpartners.com/blog/topic/industry-news-trends) - [Community Highlights (15)](https://info.hillpartners.com/blog/topic/community-highlights) - [International Work (13)](https://info.hillpartners.com/blog/topic/international-work) - [Meet Our People (12)](https://info.hillpartners.com/blog/topic/meet-our-people) - [Trade Show Tips (12)](https://info.hillpartners.com/blog/topic/trade-show-tips) - [AroundTheInternet (5)](https://info.hillpartners.com/blog/topic/aroundtheinternet) - [Five in Five (5)](https://info.hillpartners.com/blog/topic/five-in-five) - [Hill & Partners Announcements (3)](https://info.hillpartners.com/blog/topic/hill-partners-announcements) - [Trade Shows (3)](https://info.hillpartners.com/blog/topic/trade-shows) - [Branded Environments (2)](https://info.hillpartners.com/blog/topic/branded-environments) - [Custom Branded Environments (2)](https://info.hillpartners.com/blog/topic/custom-branded-environments) - [Exhibit Designs (2)](https://info.hillpartners.com/blog/topic/exhibit-designs) - [If You Asked Us (2)](https://info.hillpartners.com/blog/topic/if-you-asked-us) - [Project Highlight (2)](https://info.hillpartners.com/blog/topic/project-highlight) - [Trade Show Graphics (2)](https://info.hillpartners.com/blog/topic/trade-show-graphics) - [Amazing People (1)](https://info.hillpartners.com/blog/topic/amazing-people) - [Awards (1)](https://info.hillpartners.com/blog/topic/awards) - [Exhibitions (1)](https://info.hillpartners.com/blog/topic/exhibitions) - [Experiential Marketing (1)](https://info.hillpartners.com/blog/topic/experiential-marketing) - [Latest (1)](https://info.hillpartners.com/blog/topic/latest) - [New Exhibit Designs (1)](https://info.hillpartners.com/blog/topic/new-exhibit-designs) - [Rental Branded Environments (1)](https://info.hillpartners.com/blog/topic/rental-branded-environments) - [The President's Viewpoint (1)](https://info.hillpartners.com/blog/topic/the-presidents-viewpoint) - [TheUnconventionalGuide (1)](https://info.hillpartners.com/blog/topic/theunconventionalguide) - [Trade Show Booths (1)](https://info.hillpartners.com/blog/topic/trade-show-booths) - [Trade Show Games (1)](https://info.hillpartners.com/blog/topic/trade-show-games) - [Trade Show Giveaways (1)](https://info.hillpartners.com/blog/topic/trade-show-giveaways) - [Trade Show ROI (1)](https://info.hillpartners.com/blog/topic/trade-show-roi) - [Trade Show Statistics (1)](https://info.hillpartners.com/blog/topic/trade-show-statistics) [see all](https://info.hillpartners.com/blog/two-brand-identities-one-trade-show-booth#) ### Recent Posts ### Subscribe to Email Updates [Change your experience! Let us show you how. CONTACT US ](http://cta-redirect.hubspot.com/cta/redirect/213399/3b2d240f-8020-4521-af1e-ec6de09e724a)