It's one of the most frequently asked questions in the beginning stages of exhibit creation. If the answer were as simple as saying "If you want quality, choose a Custom," or "If you want to save on costs, choose a Rental," then the question would not appear so often.
The truth is, in the age of the new Rental, there is a lot more to think about when making the choice. Today's Rental does not necessarily sacrifice any quality. In the case of Hill & Partners Rental Branded Environments, it's hard to even tell the difference due to how Custom a Rental can appear.
As far as simply opting for the Rental route to save on program costs, you may end up being unpleasantly surprised in the end. Re-use can be a great strategy to get the most bang for your buck, but if you do not think about everything that goes into the program as a whole, including your long term objectives, the costs may be even higher than anticipated in the long run.
KNOW THE FACTS:
Gaining some insights on the industry, the trends and the benefits of each choice can help clear up the confusion, allowing you to make the best decision for your needs.
HOW TO APPLY THIS TO YOUR EXHIBIT PROGRAM
Talk to the Experts! There are key questions to address when choosing either option and deciding what is the best fit for yourspecific program and objectives. We can help you get there. Contact us to get started!
*Credit to: EXHIBITOR magazine's 2014 Rental/Refurb Survey; Statista.com Survey on "What makes you optimistic about your trade show program for 2014?"; CEIR; PCMA "Scenarios for the Future; and H&P's EXHIBITOR2014 Survey