Branded Environments

Hill & Partners BLOG

Top 5 Things To Look For in Successful Trade Show Booths

By Mark Holme

Over the last 20+ years of designing exhibits, I have learned a few basic rules on what an effective design is, and how it attributes to successful Branded Environments. Every company has differentiators in their marketplace. The trade show environment can be very effective in increasing your brand presence to your industry and customers. It must be clear to the customer quickly as they glance toward your space what you do and who you are.

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Topics: If You Asked Us, Ask The Expert, Tips & Tricks

Ask The Expert: Trade Show Booth Lighting

Lighting may be one of the most overlooked important elements of any branded environment. Without truly understanding the importance of utilizing light to compliment your surroundings when showcasing your brand or products, you may be missing out on some key opportunities to truly enhance the visual effect that creates an impact for your target audience.

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Topics: Ask The Expert

Ask The Expert: Using iPads At Your Trade Show Booth

It seems like everybody is using or wants to use iPads in their booth these days, but is it just another cool gadget or it really something beneficial and worthy of exploring?

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Topics: Ask The Expert

Ask The Expert: Video For Live Events

DAVID HOLROYD Founder of ECast Productions

British born David Holroyd has worked with video technology dating back to a time where some television output was still in black and white. He moved to Boston in 1989 where he ran the sales and marketing operations for a series of local software companies. In 2005 he changed direction by attending Boston University’s Center for Digital Imaging Arts to study digital film and go on to start eCast Video in 2006 (now ECast Productions).

Hill & Partners asked David to lend some of his expertise on video content and usage in regards to trade shows and live events:

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Topics: Ask The Expert

Ask The Expert: Video For Trade Show Exhibiting

DAVID HOLROYD Founder of ECast Productions

British born David Holroyd has worked with video technology dating back to a time where some television output was still in black and white. He has lived in Boston since 1989 where he ran the sales and marketing operations for a series of local software companies. In 2005 he changed direction by attending Boston University’s Center for Digital Imaging Arts to study digital film and go on to start eCast Video in 2006 (now ECast Productions).

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Topics: Ask The Expert

Ask The Expert: Mobile Marketing for Exhibiting

JEFF ARNOLD- Social Media & Search Engine Optimization Expert

For more than 25 years Mr. Arnold has been in leadership roles from start-ups to Fortune 500 firms. Having led several companies through periods of tremendous growth and spearheading several start-ups, he is well versed in crisis and change management, as well as managing aggressive business development initiatives.

Currently, Mr. Arnold is applying his diverse base of knowledge to the field of Internet and mobile marketing, where, through his consulting firm, he is helping small to mid-sized companies successfully navigate the marketing options available in an ever-changing Web 2.0 world.


Hill & Partners asked Jeff to share with us some of his expertise on the increasing use of mobile marketing in exhibiting efforts:

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Topics: Ask The Expert

Ask The Expert: Temporary Trade Show Booth Staff

HEATHER BURDETTE- Trade Show / Marketing Strategist & Presenter

Following a 12-year career as a full-time theatrical performer in everything from premiere Las Vegas shows to commercials and correspondent roles for national media, Ms. Burdette has spent several years as a full-time trade show presenter, spokes model and lead generator.

Heather’s interest and experience in the industry led her to developing expertise in the why’s and how’s of exhibitor success on the show floor as well as how to continuously increase and contribute to that success.

Hill & Partners asked Heather to share with us some insight about outsourcing booth staff for a trade show to help you decide whether temporary booth staffing is the best alternative for your exhibiting needs:

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Topics: Ask The Expert

Ask The Expert: Maximizing Potential for Self & Business Growth

FRANCESCA RADBILL- Principal at Radbill Consulting

Francesca has been involved with transforming businesses and individuals for over 30 years.  Francesca's customized programs serve to eliminate underperformance while simultaneously increase accountability and inspire leadership within.

As Principal of Radbill Consulting, she works with corporations and individuals designing trainings, which allow people to create powerful new frameworks to operate out of, ‘evolutionizing’ lives and corporations.

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Topics: Ask The Expert

Ask The Expert: Why Google+?

MARK BOUDREAU – Brand Strategy, New Business Development, and Integrated Marketing Professional

Mr. Boudreau has extensive experience in various Business Development and Marketing fields including: Google+ for Business, Social Media Consulting, Google Places, Local Marketing Expert, Mobile Marketing Expertise, General Business Consulting, Public Relations, Advertising Strategy, Strategic Communications and Grassroots Marketing. He has served in a variety consulting positions with names such as American Express, Revlon, Victoria’s Secret, XM-Siruis Radio, Johnson & Johnson, and NASCAR. He gathers experience from work in experiential events and trade shows. He has been involved in over 250 trade show events in his career.

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Topics: Ask The Expert

Ask The Expert: Strategic Leadership for Success

BONNIE GORBATY- Founder & President of Inner Resources

Bonnie Gorbaty founded her company, Inner Resources, in 1980 with a mission to assist in the growth and success of businesses of all sizes. One of her key areas of focus in achieving this is on the role of the leader in the organization. With over thirty years of consulting experience, Ms. Gorbaty’s expertise aids in bringing about organizational growth by designing, customizing and implementing appropriate processes and programs that effectively execute business strategies.

Hill & Partners asked Bonnie to lend her expertise and share some of her insight with us on being a strategic leader:

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Topics: Ask The Expert