Branded Environments

Hill & Partners BLOG

3 Rules for Event Success, Year After Year

By Whitney Crowley

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Topics: From the Experts, on the ground

The One Thing In Your Way Of Being a Great Leader

By Michael McMahon

Few of us are consistently prepared to collide with opportunity; many of the insights that sit in waiting for us go unrecognized or unseen. Leadership requires a certain space to be realized, along with the intention to attract what few people imagine to be possible.

The secret to finding this space is simple: get out of your own way!

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Topics: From the Experts, Authentically Us

Why Design is Only One Piece of an Effective Branded Environment - A Designer's Perspective

Recently, while providing some support to our Account Management team out at Outdoor Retailer, I had one of those moments - one of those splendid, existence-bending epiphanies that occur when you realize you don’t know as much as you thought you did. I’m not ashamed to say I have those moments about a hundred times a day, but this one was particularly potent, and its implications are crucial.

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Topics: From the Experts, Brand Experience

The Key to Shaping the Future of Exhibit Design

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”- Benjamin Franklin

As a designer, I believe it is essential to invest in the future of our industry to help it grow and flourish. When I began my design career over 28 years ago, there was no defined path that  exhibit designers could follow to lead them to success.

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Topics: Tips & Tricks, From the Experts

3 Steps to Creating a Massive Presence With Your Massive Trade Show Product

Product. We find this to be one of the most common areas of concern for many exhibitors. Typically, the exhibiting team will be deliberate over some pre-show questions: How much should I bring to the show? Which brands or product lines should I display?  Which should be highlighted most prominently and how? How can I show all my products at once without creating a cluttered mess? 

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Topics: Tips & Tricks, From the Experts, on the ground

What Happens When Your Trade Show Environment Attracts, Engages and Delights

Hill & Partners recently executed an interactive Custom Branded Environment for the world's leading end-to-end gaming company, International Game Technology (IGT), at the 2015 NASPL trade show. IGT sought to deliver a multi-dimensional interactive experience while unveiling the new corporate branding for the first time at this show.

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Topics: From the Experts, Project Highlights, Brand Experience

The New Exhibit Designers and Producers Association President Speaks Out

The Exhibit Designers and Producers Association (EDPA)  is comprised of more than 370 companies worldwide, involved in the design, build and execution of exhibits and exhibit related products and services. The EDPA currently includes nine regional U.S. chapters. The Northeast chapter stands as the newest group, revived in 2014 in part by H&P's Matt Johnson, who took on the immediate role of Chapter Treasurer. 

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Topics: From the Experts, Industry News & Trends, Community Highlights

55 Lessons Learned from Hubspot's INBOUND 2015 for Event Marketers

By Danielle DeBenedictis

A couple of weeks ago, I attended a conference held by Hubspot for marketing professionals interested in the "Inbound" methodology of marketing. 

Inbound is about earning attention by telling stories and making connections about the things our target customers really care about in a relevant, timely, and customer-centric manner.

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Topics: From the Experts

The President's Viewpoint: Twenty Years of the Design, Build and Execution of Exhibits, Interiors and Events

By Michael McMahon

Hill & Partners is celebrating Twenty Years in business, and the celebration goes far beyond the moments of how and why it began. This is the year we have the opportunity to celebrate our team, our clients and our partners through the framework of an organization that has thrived.

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Topics: From the Experts, Industry News & Trends, Our People

H&P Senior Exhibit Designer Shares Expertise at Bemidji State TAD Talk

By John Grogan

Minnesota's Bemidji State University is one of the few institutes of higher education to foster and promote the specialized area of exhibit design. Twenty years ago, the Bemidji design program saw a need to teach students the fundamentals of applying deeply creative minds to the technical aspects of exhibit space and trade show functionality, paving the way for talented youth to excel in conceptualizing purposeful design into any space or place.

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Topics: From the Experts, Our People, Community Highlights