Branded Environments

Hill & Partners BLOG

Why Design is Only One Piece of an Effective Branded Environment - A Designer's Perspective

Recently, while providing some support to our Account Management team out at Outdoor Retailer, I had one of those moments - one of those splendid, existence-bending epiphanies that occur when you realize you don’t know as much as you thought you did. I’m not ashamed to say I have those moments about a hundred times a day, but this one was particularly potent, and its implications are crucial.

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Topics: If You Asked Us

The Key to Shaping the Future of Exhibit Design


“Tell me and I forget. Teach me and I remember. Involve me and I learn.”- Benjamin Franklin


As a designer, I believe it is essential to invest in the future of our industry to help it grow and flourish. When I began my design career over 28 years ago, there was no defined path that  exhibit designers could follow to lead them to success.

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Topics: If You Asked Us

Why You're Wrong About Millennials: A Millennial's Perspective

Pictured: Your humble author on his third birthday in front of his prized Commodore 64, 1991. 
Being a Millennial in today's workforce can be frustrating. When you swim in a sea of news stories and thinkpieces about how awful your generation is, staying positive is difficult, and it's easy to lose interest in trying to find middle ground with the people who think you're lazy, entitled, and scatterbrained. But recently, I found myself standing in front of a room full of those exact people. I was holding the presentation remote, and they were my enraptured audience, wide-eyed and eager, hanging on every word that fell out of my face.

An opportunity like that does NOT come around very often. 

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Topics: If You Asked Us

The New Exhibit Designers and Producers Association President Speaks Out

The Exhibit Designers and Producers Association (EDPA)  is comprised of more than 370 companies worldwide, involved in the design, build and execution of exhibits and exhibit related products and services. The EDPA currently includes nine regional U.S. chapters. The Northeast chapter stands as the newest group, revived in 2014 in part by H&P's Matt Johnson, who took on the immediate role of Chapter Treasurer. 

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Topics: Meet Your People, Latest, Hill & Partners Announcements, If You Asked Us

Reflections and Celebrations: Twenty Years of Hill & Partners

Born in 1995 from the idea of presenting a more personalized service to the traditional exhibit house experience, Hill & Partners has grown into an award-winning and nationally recognized producer of true one-of-a-kind Branded Environments, created for any brand in any space or place.

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Topics: If You Asked Us

55 Lessons Learned from Hubspot's INBOUND 2015 for Event Marketers

By Danielle DeBenedictis

A couple of weeks ago, I attended a conference held by Hubspot for marketing professionals interested in the "Inbound" methodology of marketing. 

Inbound is about earning attention by telling stories and making connections about the things our target customers really care about in a relevant, timely, and customer-centric manner.

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Topics: If You Asked Us, Tips & Tricks

The President's Viewpoint: Twenty Years of the Design, Build and Execution of Exhibits, Interiors and Events

By Michael McMahon

Hill & Partners is celebrating Twenty Years in business, and the celebration goes far beyond the moments of how and why it began. This is the year we have the opportunity to celebrate our team, our clients and our partners through the framework of an organization that has thrived.

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Topics: If You Asked Us, The President's Viewpoint

Bemidji Exhibit Design Graduate Joins Hill & Partners

By Trevor Beniak

It was five years ago, when I was introduced to exhibit design while on a tour of Bemidji State University, the only school in the nation where students can receive a four year degree in exhibit design. For someone who was interested in studying architecture or graphic design, it immediately had my attention. The way it blended graphic design with three-dimensional exhibit architecture seemed too good to be true.

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Topics: Hill & Partners Announcements, If You Asked Us

Trade Show Perspectives: U.S. Booths in International Exhibitions

By Matt Johnson


Do I want go to Australia?  Sure.  Singapore? Why not?  Prague, Helsinki, Tel Aviv, Oslo? Yes, yes, yes and yes. I love to travel and see new places and I have been lucky enough to be able to experience each one of these. How? The answer is simple - I work for a company that produces Branded Environments all over the world! 

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Topics: If You Asked Us

H&P Senior Exhibit Designer Shares Expertise at Bemidji State TAD Talk

By John Grogan


Minnesota's Bemidji State University is one of the few institutes of higher education to foster and promote the specialized area of exhibit design. Twenty years ago, the Bemidji design program saw a need to teach students the fundamentals of applying deeply creative minds to the technical aspects of exhibit space and trade show functionality, paving the way for talented youth to excel in conceptualizing purposeful design into any space or place.

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Topics: Meet Your People, If You Asked Us