Branded Environments

Hill & Partners BLOG

The Key to Shaping the Future of Exhibit Design

     

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”- Benjamin Franklin


As a designer, I believe it is essential to invest in the future of our industry to help it grow and flourish. When I began my design career over 28 years ago, there was no defined path that  exhibit designers could follow to lead them to success.

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Topics: If You Asked Us

Winter is Coming: Don't miss these Trade Show Booth Designs at CES, NRF and Outdoor Retailer

     

Hill & Partners doesn't slow down with a new year coming. As soon as January arrives, the team hits the ground running, executing big brand presence across three big shows. From Nevada to New York to Utah, a variety of Branded Environments and new elements will establish their place on the show floor.

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Topics: Hill & Partners Announcements, Project Highlight

3 Steps to Creating a Massive Presence With Your Massive Trade Show Product

     

Product. We find this to be one of the most common areas of concern for many exhibitors. Typically, the exhibiting team will be deliberate over some pre-show questions: How much should I bring to the show? Which brands or product lines should I display?  Which should be highlighted most prominently and how? How can I show all my products at once without creating a cluttered mess? 

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Topics: Rental Branded Environments, Project Highlight

How to Capture, Convert and Extend Long Term Brand Advocates

     

 

DID YOU KNOW? 

Human attention span is now shorter than a goldfish's. 


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Topics: White Paper

What Happens When Your Trade Show Environment Attracts, Engages and Delights

     

Hill & Partners recently executed an interactive Custom Branded Environment for the world's leading end-to-end gaming company, International Game Technology (IGT), at the 2015 NASPL trade show. IGT sought to deliver a multi-dimensional interactive experience while unveiling the new corporate branding for the first time at this show.

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Topics: Custom Branded Environments, Project Highlight

Why You're Wrong About Millennials: A Millennial's Perspective

     

Pictured: Your humble author on his third birthday in front of his prized Commodore 64, 1991. 
Being a Millennial in today's workforce can be frustrating. When you swim in a sea of news stories and thinkpieces about how awful your generation is, staying positive is difficult, and it's easy to lose interest in trying to find middle ground with the people who think you're lazy, entitled, and scatterbrained. But recently, I found myself standing in front of a room full of those exact people. I was holding the presentation remote, and they were my enraptured audience, wide-eyed and eager, hanging on every word that fell out of my face.

An opportunity like that does NOT come around very often. 

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Topics: If You Asked Us

The New Exhibit Designers and Producers Association President Speaks Out

     

The Exhibit Designers and Producers Association (EDPA)  is comprised of more than 370 companies worldwide, involved in the design, build and execution of exhibits and exhibit related products and services. The EDPA currently includes nine regional U.S. chapters. The Northeast chapter stands as the newest group, revived in 2014 in part by H&P's Matt Johnson, who took on the immediate role of Chapter Treasurer. 

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Topics: Meet Your People, Latest, Hill & Partners Announcements, If You Asked Us

Project Highlight: A True Stand-Out Presence on the Shop.Org Trade Show Floor

     

PROJECT DETAILS:

True Fit Corporation recently unveiled a new look at the Shop.Org 2015 Digital Summit, marking the third collaboration between the fit technology leader and Hill & Partners.

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Topics: Project Highlight

Reflections and Celebrations: Twenty Years of Hill & Partners

     

Born in 1995 from the idea of presenting a more personalized service to the traditional exhibit house experience, Hill & Partners has grown into an award-winning and nationally recognized producer of true one-of-a-kind Branded Environments, created for any brand in any space or place.

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Topics: If You Asked Us

55 Lessons Learned from Hubspot's INBOUND 2015 for Event Marketers

     

By Danielle DeBenedictis

A couple of weeks ago, I attended a conference held by Hubspot for marketing professionals interested in the "Inbound" methodology of marketing. 

Inbound is about earning attention by telling stories and making connections about the things our target customers really care about in a relevant, timely, and customer-centric manner.

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Topics: If You Asked Us, Tips & Tricks

20 Years

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