Branded Environments

Hill & Partners BLOG

Ditch Your Trade Show Booth for a Branded Environment

     

 


BRANDED ENVIRONMENT IS NOT AN ALTERNATIVE WORD FOR “TRADE SHOW BOOTH" 

The term "Branded Environment" was born from a movement to define the action of bringing a marketing message to life in a three-dimensional fully immersive experience. In short, a Branded Environment is a Place or Space that is Completely About Your Brand.

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Topics: If You Asked Us, Ask The Expert

How DIY Can Spell Disaster For Your Trade Show Booths

     

Thanks to the wide enablement of free flowing information on the internet, there is a noticable trend towards the Do-It-Yourself route: Instructional YouTube Videos, WikiHows, endless Pinterest idea boards... It seems that every answer and money saving tactic must be reachable on the end of a Google search, and as simple to execute as following a 10-step checklist.

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Topics: If You Asked Us, Ask The Expert

Who Knew?: Why this Creative Director went from 3D Exhibits to 3D Wired Wildlife

     


In today’s  Who Knew? we visit Mark Holme, Creative Director, who spends his time away from Hill & Partners in the pursuit of fine art. The most recent manifestation of this is his series of sculptures dubbed Wild Wire.

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Project Highlight: Polartec's Trade Show Booth Turns Customers into Brand Advocates

     

BEFORE YOU REACH THE APEX...

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Topics: If You Asked Us

The Truth About Trade Show Exhibit Rentals: Industry Statistics Infographic

     

 "SHOULD WE RENT OR OWN?"

It's one of the most frequently asked questions in the beginning stages of exhibit creation. If the answer were as simple as saying "If you want quality, choose a Custom," or "If you want to save on costs, choose a Rental," then the question would not appear so often.

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Topics: Latest, Custom Rental Exhibits, If You Asked Us

Who Knew?: The Artistic Side of an Account Management VP

     

On this edition of Who Knew?, we present to you Matt Johnson, our VP of Accounts, who has a passion for photography.

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Hill & Partners Dreams Big - Blue Ribbon Award Winner at America's Small Business Summit

     

Awards mean different things to different people. They can serve to validate work that is well done, or signify the completion of a period of great challenge. To us, the recognition provided by the recent DREAMBIG Award by the U.S. Chamber, represents the opportunity to begin something new.

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Topics: News, Latest, Hill & Partners Announcements, The President's Viewpoint, Amazing People

Project Highlight: LogMeIn Branded Event Spaces

     

Is your Brand Presence consistently strong throughout your trade show exhibits, corporate interiors and marketing materials? Whether negative or positive, that lingering brand impression can make or break potential business. 

When it comes to this limited window for leaving a long-lasting positive impression, trusting in outside expertise will not only maximize the ROI for the event, but it alieviates some of the pressure weighing on the shoulders of the Event Manager, in turn allowing a stronger focus on those other high priorities. 

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Topics: Latest, New Designs, Project Highlight, Branded Events

Who Knew?: Exhibit Designer by Day, Plane Modeler by Night

     


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Topics: Meet Your People, If You Asked Us

AMAZING PEOPLE AMONG US: Ron Kaplan's CITYPAK Project

     

Homelessness is an issue that affects over 600,000 Americans each year. Of those 222,197 are people in families; 58,063 are veterans and 46,924 are youths.

It’s easy to turn the other way when viewing this problem on the streets, or to pass judgements, filling in the story of what may have led to this point. One man did not turn the other way. Instead, Ron Kaplan decided to stare a problem facing these individiduals straight in the face and tackle it. This is why we are honoring Ron Kaplan as the first in our new series, Amazing People Among Us.

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Topics: Latest, If You Asked Us, Amazing People

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